Recruiting Career Education Students to Help Full Regional Workforce Shortages With the Los Rios Community College District

Recruiting Career Education Students to Help Full Regional Workforce Shortages With the Los Rios Community College District

Los Rios Community College District (LRCCD) was looking for unique ideas to entice and inspire prospective students to consider one of their colleges’ programs. The positioning for this engagement is that LRCCD is where people get careers, not jobs. This is especially important to reach people who would benefit most from a sustainable career that uplifts them, their families, and their communities.
Initially presented with the goal of acquiring 750 new patients in Juneau, our work together resulted in reaching 527% of that goal as 3,949 new patients began their care journey with SEARHC.

Activating Drone-Based Storytelling to Position the Los Rios Community College District as the Place for Students to Build Careers, Not Jobs

Activating Drone-Based Storytelling to Position the Los Rios Community College District as the Place for Students to Build Careers, Not Jobs

Los Rios Community College District (LRCCD) was looking for unique ideas to entice and inspire prospective students to consider one of their colleges’ programs. The positioning for this engagement is that LRCCD is where people get careers, not jobs. This is especially important to reach people who would benefit most from a sustainable career that uplifts them, their families, and their communities.
Initially presented with the goal of acquiring 750 new patients in Juneau, our work together resulted in reaching 527% of that goal as 3,949 new patients began their care journey with SEARHC.

Activating Southwestern College as a Destination College for International Students To Combat Declining Enrollment

Activating Southwestern College as a Destination College for International Students To Combat Declining Enrollment

With community college enrollment steadily declining across California, identifying, prioritizing, and targeting a segmented population was key to increasing enrollment at Southwestern College (SWC). Finding an untapped yet sizable new target audience meant reaching beyond borders, literally.

Recruiting Younger Students To the San Diego College of Continuing Education By Making Career Education More Relevant to Their Lives and Goals

Recruiting Younger Students To the San Diego College of Continuing Education By Making Career Education More Relevant to Their Lives and Goals

Like many colleges across the nation right now, San Diego’s College of Continuing Education (SDCCE) wanted to attract a younger audience – people who were in high school or on the brink of graduation. However, SDCCE was experiencing a misconception about its programs caused by historically targeting outreach to older students that prevented them from recruiting younger students.

Activating Student Support Services to Boost Enrollment for Southwestern College

Activating Student Support Services to Boost Enrollment for Southwestern College

Growth is a term that is synonymous with forward. However, a prospective student might look at attending a community college as a step backward, sideways, or a pause altogether from their original plan. With enrollment decreasing nationwide, we needed to find a way to break through to prospective students. By highlighting key support services offered by the college, we were able to reinsure prospective students that they would have the support…

Activating Hispanic Heritage Month To Connect With Hispanic Communities for the Los Rios Community College District

Activating Hispanic Heritage Month To Connect With Hispanic Communities for the Los Rios Community College District

Los Rios Community College District needed to create stronger ties to the local Hispanic community and partnered with 3fold to develop a campaign to build intentional and meaningful connections throughout Hispanic Heritage month. Reaching not only their core audience but new followers for the brand meant a high-yield reach, coupled with an authentic, engaging creative campaign to…

Activating Strategic Storytelling to Combat Stigma Around Career Education for the Los Rios Community College District

Activating Strategic Storytelling to Combat Stigma Around Career Education for the Los Rios Community College District

Students were not flocking to Career Education (CE) programs in California. For some reason there had been a stigma around the fact that CE programs were not ideal, or the glamorous career option for students. Enrollment was lacking, so 3fold stepped in to showcase the real business of CE programs…

Recruiting a New Generation of Construction Workers for the Associated General Contractors of California

Recruiting a New Generation of Construction Workers for the Associated General Contractors of California

Associated General Contractors (AGC) is the force behind California’s construction industry. Their focus and efforts are to ensure the needs are met of the industry, and its workers, so California can continue to grow and develop. The “Build California” initiative was designed to attract future generations of…

Activating Essential Services for Southwestern Community College District Students During a Global Health Crisis

Activating Essential Services for Southwestern Community College District Students During a Global Health Crisis

Southwestern Community College District (SWCCD) needed to build awareness among prospective and enrolled students by promoting in-demand Career Education (CE) programs during a global crisis. SWCCD offered support and resources during an unprecedented time and wanted students to know…