what we think

Identifying your student can be a lot of work, but it’s also a great exercise in understanding and refining your message. You may not know all of the answers, but by considering these questions—and perhaps others we didn’t cover—you will get closer to defining who your student is and how you can recruit them than ever before.

A few years ago, the idea of using artificial intelligence (AI) in marketing was nothing more than a concept. But today, AI is starting to change the marketing landscape in a big way.

As an agency that refreshes brands and extends them into full-blown suites of creative work every day for its clients, 3fold is no stranger to the strategic and creative processes involved. But, as Creative Director Jason Malmberg notes, “the hardest person to brand is yourself.”

Each poster tackles a different issue: The complexities of rainbow capitalism and rainbow washing; the history of the Stonewall uprising of 1969; the devastation of the “Don’t Say Gay” bill passing in Florida in March; and more.

As an agency that refreshes brands and extends them into full-blown suites of creative work every day for its clients, 3fold is no stranger to the strategic and creative processes involved. But, as Creative Director Jason Malmberg notes, “the hardest person to brand is yourself.”

Community colleges have to wrestle with the perception that they are “less-than” other higher education options. Where, and when, to start?

If you missed Meta’s (formerly Facebook) announcement of changes to several audience targeting options late last year, you may not have noticed some of the changes that have already gone into effect. However, audience targeting is a topic that advertisers need to monitor closely as even slight changes can impact a campaign’s efficiency—for…

I had the privilege of spending a few days at SXSW EDU this past week, and I was thrilled to see crowds who were hungry, engaged, and delighted in connecting with…

Stories are told through the lens of the narrator. Details, opinions, and biases are woven into the story’s fabric, often making it more personal, dynamic, and enjoyable. This is true of marketing, too. As communicators, we are the storytellers sharing…

Thanks to Governor Newsom, community colleges and similar systems are getting a significant cash infusion in 2022-23. This is a one-time opportunity to truly embrace innovation and…

How do you describe your organization to others? A strong elevator pitch is a key element in building the foundation of your brand and critical to developing your brand’s identity. This 30-second description should include these elements…

Investing in your community is about more than just doing what’s right; it’s smart for your business’s future — and its bottom line. In today’s marketplace, being a good business citizen…