what we think
3fold enjoys staying ahead of the curve and being active in the community. We pride ourselves in the work we do and the work we choose to put forth because we believe in you, and we believe in ourselves. Read what we have to say!
How to See The People In Your Audience Demographics… As People
Identifying your student can be a lot of work, but it’s also a great exercise in understanding and refining your message. You may not know all of the answers, but by considering these questions—and perhaps others we didn’t cover—you will get closer to defining who your student is and how you can recruit them than ever before.
How AI Is Transforming Marketing As We Know It
A few years ago, the idea of using artificial intelligence (AI) in marketing was nothing more than a concept. But today, AI is starting to change the marketing landscape in a big way.
The Audience Your Enrollment Marketing is Missing
As an agency that refreshes brands and extends them into full-blown suites of creative work every day for its clients, 3fold is no stranger to the strategic and creative processes involved. But, as Creative Director Jason Malmberg notes, “the hardest person to brand is yourself.”
Pride is a Protest Poster Series
Each poster tackles a different issue: The complexities of rainbow capitalism and rainbow washing; the history of the Stonewall uprising of 1969; the devastation of the “Don’t Say Gay” bill passing in Florida in March; and more.
Considering a Brand Refresh? Here’s How Our Agency Tackled that Question for Ourselves.
As an agency that refreshes brands and extends them into full-blown suites of creative work every day for its clients, 3fold is no stranger to the strategic and creative processes involved. But, as Creative Director Jason Malmberg notes, “the hardest person to brand is yourself.”
To Change Stigma About Community College, Start Earlier Than You Think
Community colleges have to wrestle with the perception that they are “less-than” other higher education options. Where, and when, to start?
Changing the Game: What Meta’s Audience Targeting Updates Mean for Your Project
If you missed Meta’s (formerly Facebook) announcement of changes to several audience targeting options late last year, you may not have noticed some of the changes that have already gone into effect. However, audience targeting is a topic that advertisers need to monitor closely as even slight changes can impact a campaign’s efficiency—for…
Moving from intention to integration: What SXSW did (and didn’t) talk about
I had the privilege of spending a few days at SXSW EDU this past week, and I was thrilled to see crowds who were hungry, engaged, and delighted in connecting with…
Why Your Workforce Marketing Might be Falling Flat
Stories are told through the lens of the narrator. Details, opinions, and biases are woven into the story’s fabric, often making it more personal, dynamic, and enjoyable. This is true of marketing, too. As communicators, we are the storytellers sharing…
New Budget New You? Why Now is the Shot Community Colleges Have Been Waiting For
Thanks to Governor Newsom, community colleges and similar systems are getting a significant cash infusion in 2022-23. This is a one-time opportunity to truly embrace innovation and…
How We’re Helping Our Clients Tackle Shrinking Student Interest in College
As a communications agency with a team dedicated to partnering with colleges, universities, and education organizations, we understand the magnitude of the disruption brought on by COVID-19…
Kill the jargon-naut—How to make your website sound more human
The first rule of website club is: talk like a person. When creating content for your website, many companies make the common mistake of writing content filled with “industry jargon” only people in…
Crafting your 30-second elevator pitch
How do you describe your organization to others? A strong elevator pitch is a key element in building the foundation of your brand and critical to developing your brand’s identity. This 30-second description should include these elements…
Community Involvement as a Marketing Strategy
Community involvement is a great way to differentiate your business from your competitors. It demonstrates that your business is generous with its time, resources and money, and that you share an…
10 Strategies for Creating a Diversified Ad Campaign
Super Bowl ads aren’t for everyone. If you’re a multi-billion-dollar global brand, shelling out $4.5 million for 30 seconds of airtime may be perfectly reasonable. For the rest of us…
Create a social responsibility strategy for a competitive advantage
Investing in your community is about more than just doing what’s right; it’s smart for your business’s future — and its bottom line. In today’s marketplace, being a good business citizen…