I was recently invited to speak on this topic for a business roundtable. This forced me to take a long, hard look at how I value “influencers” on client projects at my agency. Additionally, how I approach building my own reputation as an influencer, which is a key piece of my business’s success.
We love our clients and we love innovative thinking, especially when it’s focused on strengthening the community. Because of this, we are proud to have played a part in helping our client, the Sacramento Municipal Utility District (SMUD), launch their Shine Awards campaign.
We also can’t wait to see what kind of project ideas our community’s nonprofits come up with! It’s your time to shine (see what we did there?)!
This year, our publicly-owned SMUD is turning 70, a milestone worth celebrating! For this reason, SMUD decided to do its own gifting by doling out cash for good ideas.
In an effort to better connect to the communities it serves, neighborhood by neighborhood, SMUD has introduced the Shine Awards. The Shine Awards applauds the ingenuity and integrity community nonprofits bring to each of SMUD’s seven wards by awarding sponsorships to help fund community enhancement projects.
Here is how it works.
SMUD’s Shine Awards are encouraging community partners to promote community pride and positive development by beautifying their neighborhood through a revitalization or improvement project. While SMUD will consider all proposals, Shine is interested in steering its designated funding to the following areas:
- Neighborhood revitalization or clean up
- STEM education (Science, Technology, Engineering and Math)
- Environmental, energy-efficiency, energy conservation or greenhouse gas reduction
- General beautification
To test how the process could work, SMUD helped fund three pilot Shine Award sponsorships. The pilots included matching funding for:
- Lighting up the Kay and St. Rose of Lima Park (Downtown Sacramento Partnership)
- Creating the College and Sports Academy of Del Paso Heights (Mutual Assistance Network of Del Paso Heights)
- Renovating the Wellspring Women’s Center kitchen (Wellspring Women’s Center)
How to apply
Shine awards range from $5,000 to $100,000. What you should know:
- Shine awards are available to nonprofits located in and serving communities in SMUD’s service area.
- Shine awards are available in three funding levels: Spark (up to $10,000), Amplifier (up to $50,000) and Transformer (up to $100,000).
- If receiving a Shine award, applicants will need to provide matching funds for their project. A 50% match for Spark awards or a 100% match for Amplifier and Transformer Awards are required.
- Applications will be accepted between Monday, May 8 and Monday, June 26, 2017.
- Collaboration and joint applications are encouraged.
All the details can be found here, including upcoming informational meetings.
SMUD’s Shine Awards are available to nonprofit organizations with a 501(c)(3) or 501(c)(6) IRS designation for projects that instill community pride and foster positive economic development.
What’s your Shine Idea?