I was recently invited to speak on this topic for a business roundtable. This forced me to take a long, hard look at how I value “influencers” on client projects at my agency. Additionally, how I approach building my own reputation as an influencer, which is a key piece of my business’s success.
The business of “influence” has become a little too focused on follower counts, impressions, and clicks, and less on making some kind of impact. I mean, how cool does it sound to have 100,000 followers? So cool. But, the question I always follow it up with is, “What are you going to do next?”
Fact is, often it’s not the “glitch” that causes us to lose valuable customer trust or relationships, it’s our lack of communication during the crisis that takes it from an honest mistake to a lost customer.
Millennials’ influence is massive and the banking world is realizing that they don’t necessarily fit into the traditional molds found at the big banks.
Gen Xers are in their prime when it comes to their career and earnings power. But most businesses skipped them and went straight to targeting Millennials as the new key market for their efforts.
How do you target your messages when everyone communicates differently or when you have multiple demographics in your target audience?
We love our clients and we love innovative thinking, especially when it’s focused on strengthening the community. Because of this, we are proud to have played a part in helping our client, the Sacramento Municipal Utility District (SMUD), launch their Shine Awards campaign.