what we think

3fold enjoys staying ahead of the curve and being active in the community. We pride ourselves in the work we do and the work we choose to put forth because we believe in you, and we believe in ourselves. Read what we have to say!

Considering a Brand Refresh? Here’s How Our Agency Tackled that Question for Ourselves.

As an agency that refreshes brands and extends them into full-blown suites of creative work every day for its clients, 3fold is no stranger to the strategic and creative processes involved. But, as Creative Director Jason Malmberg notes, “the hardest person to brand is yourself.”

To Change Stigma About Community College, Start Earlier Than You Think

Community colleges have to wrestle with the perception that they are “less-than” other higher education options. Where, and when, to start?

Illustration of an arrow shot through a smartphone

Changing the Game: What Meta’s Audience Targeting Updates Mean for Your Project

If you missed Meta’s (formerly Facebook) announcement of changes to several audience targeting options late last year, you may not have noticed some of the changes that have already gone into effect. However, audience targeting is a topic that advertisers need to monitor closely as even slight changes can impact a campaign’s efficiency—for…

Moving from intention to integration: What SXSW did (and didn’t) talk about

I had the privilege of spending a few days at SXSW EDU this past week, and I was thrilled to see crowds who were hungry, engaged, and delighted in connecting with…

Coworkers discuss workforce marketing strategies around a laptop

Why Your Workforce Marketing Might be Falling Flat

Stories are told through the lens of the narrator. Details, opinions, and biases are woven into the story’s fabric, often making it more personal, dynamic, and enjoyable. This is true of marketing, too. As communicators, we are the storytellers sharing…