Ahead of the Curve
Staying ahead of the curve means being active in the community and in the know about our clients’ industries. This helps us identify the emerging insights, trends, and opportunities that affect our clients and lead to the best solutions for their needs.
Change the Marketing Game In Engaging with the Military-Connected Community
It’s a common misconception to confine veterans and reservists within the boundaries of their military occupational specialties. This group comes from different backgrounds and has lots of different interests. We’ve discovered something remarkable – a way of connecting with them that requires being real, showing respect, and understanding their unique blend of life experiences and dreams.
Recruiting Qualified Physicians: Unleashing the Power of Strategic Marketing and Communications
The healthcare industry faces a critical shortage of physicians, exacerbating the increasing need for healthcare services and vacancies left by retiring professionals. In this challenging landscape, it’s imperative to adopt strategic marketing and communications methods that effectively reach and engage qualified physicians in ways that resonate with them.
Five Strategies for Avoiding the Marketing Budget Chopping Block in Education, Healthcare, and Public Utilities
In an unstable market, effectively communicating the value of marketing initiatives becomes a critical responsibility for marketing managers. Here’s are our five key strategies to navigate these challenges and demonstrate the impact of marketing efforts to their executive teams and stakeholders.
How a positioning strategy can help housing authorities redefine their role in the housing crisis
Housing authorities struggle with community perception, yet the work they do is focused on solving the one of the biggest issues causing a community’s stress. So, how do housing authorities flip the script to position themselves as good financial stewards for the community, making strategic decisions that benefit residents and the regions they serve?
Celebrating Workplace Wellness: 3fold Named Finalist for National Ragan Workplace Wellness Awards
3fold was selected for Honorable Mention for the highly esteemed Ragan Workplace Wellness Awards!
Thread Lightly: 3fold’s Approach to a New Social Platform
If you haven’t heard already, Meta has just launched a Twitter-styled social media platform called Threads. The platform is making quite a stir, as one might expect from Zuckerberg and the Meta team. Here’s what 3fold Communications thinks you should know.
Introducing 3fold’s Community Insights + Experiences Panel (CIX)
3fold is excited to offer the Community Insights + Experiences Panel (CIX), acting as the bridge between communities and brands, fusing their expertise and lived experiences with 3fold’s research and conceptualization processes.
Into the Fold: Advice from a Young Professional
The transition from school to the workforce is something that can be a challenge and very intimidating. However, it is also a great opportunity to focus and craft your skills toward becoming a part of the next wave of young professionals.
3 Competitions + 9 Awards in Just 30 Days
We are proud to announce 3fold’s impressive 9 awards across 3 prestigious creative competitions around the globe in just 30 days. These awards recognize the exceptional work of 3fold’s marketing campaigns, which aim to uplift communities while enhancing brands – what we refer to as Cause Performance Marketing.
Stepping Stones, Not Rocket Ships
Now is the time to position your community college as a stepping stone: a safe playground for learning and discovery that teaches students how to learn before they begin making life-altering investments in higher education and their career.
How to See The People In Your Audience Demographics… As People
Identifying your student can be a lot of work, but it’s also a great exercise in understanding and refining your message. You may not know all of the answers, but by considering these questions—and perhaps others we didn’t cover—you will get closer to defining who your student is and how you can recruit them than ever before.
How AI Is Transforming Marketing As We Know It
A few years ago, the idea of using artificial intelligence (AI) in marketing was nothing more than a concept. But today, AI is starting to change the marketing landscape in a big way.
The Audience Your Enrollment Marketing is Missing
As an agency that refreshes brands and extends them into full-blown suites of creative work every day for its clients, 3fold is no stranger to the strategic and creative processes involved. But, as Creative Director Jason Malmberg notes, “the hardest person to brand is yourself.”
Pride is a Protest Poster Series
Each poster tackles a different issue: The complexities of rainbow capitalism and rainbow washing; the history of the Stonewall uprising of 1969; the devastation of the “Don’t Say Gay” bill passing in Florida in March; and more.
Considering a Brand Refresh? Here’s How Our Agency Tackled that Question for Ourselves.
As an agency that refreshes brands and extends them into full-blown suites of creative work every day for its clients, 3fold is no stranger to the strategic and creative processes involved. But, as Creative Director Jason Malmberg notes, “the hardest person to brand is yourself.”
To Change Stigma About Community College, Start Earlier Than You Think
Community colleges have to wrestle with the perception that they are “less-than” other higher education options. Where, and when, to start?
Changing the Game: What Meta’s Audience Targeting Updates Mean for Your Project
If you missed Meta’s (formerly Facebook) announcement of changes to several audience targeting options late last year, you may not have noticed some of the changes that have already gone into effect. However, audience targeting is a topic that advertisers need to monitor closely as even slight changes can impact a campaign’s efficiency—for…
Moving from intention to integration: What SXSW did (and didn’t) talk about
I had the privilege of spending a few days at SXSW EDU this past week, and I was thrilled to see crowds who were hungry, engaged, and delighted in connecting with…
Why Your Workforce Marketing Might be Falling Flat
Stories are told through the lens of the narrator. Details, opinions, and biases are woven into the story’s fabric, often making it more personal, dynamic, and enjoyable. This is true of marketing, too. As communicators, we are the storytellers sharing…
New Budget New You? Why Now is the Shot Community Colleges Have Been Waiting For
Thanks to Governor Newsom, community colleges and similar systems are getting a significant cash infusion in 2022-23. This is a one-time opportunity to truly embrace innovation and…
How We’re Helping Our Clients Tackle Shrinking Student Interest in College
As a communications agency with a team dedicated to partnering with colleges, universities, and education organizations, we understand the magnitude of the disruption brought on by COVID-19…
Kill the jargon-naut—How to make your website sound more human
The first rule of website club is: talk like a person. When creating content for your website, many companies make the common mistake of writing content filled with “industry jargon” only people in…
Crafting your 30-second elevator pitch
How do you describe your organization to others? A strong elevator pitch is a key element in building the foundation of your brand and critical to developing your brand’s identity. This 30-second description should include these elements…
Community Involvement as a Marketing Strategy
Community involvement is a great way to differentiate your business from your competitors. It demonstrates that your business is generous with its time, resources and money, and that you share an…
10 Strategies for Creating a Diversified Ad Campaign
Super Bowl ads aren’t for everyone. If you’re a multi-billion-dollar global brand, shelling out $4.5 million for 30 seconds of airtime may be perfectly reasonable. For the rest of us…
Create a social responsibility strategy for a competitive advantage
Investing in your community is about more than just doing what’s right; it’s smart for your business’s future — and its bottom line. In today’s marketplace, being a good business citizen…