3fold is excited to offer the Community Insights + Experiences Panel (CIX), marking a significant milestone in the world of marketing and advertising in Sacramento and beyond. This innovative initiative is poised to usher in a new era of audience-centric creativity and cultural fluency, propelling brands to connect with their target markets in profound and authentic ways.
The CIX panel, launched in 2022, was fueled by our agency’s desire to infuse education, workforce development, healthcare, and public agency advertising campaigns with the authentic voice of the consumer. CIX members join forces with 3fold’s award-winning Insights department to redefine the boundaries of what advertising can do, making culturally competent research and development, media planning, and creative concepting the center of successful marketing.
At the forefront of the initiative, CIX members act as the bridge between communities and brands, fusing their expertise and lived experiences with 3fold’s research and conceptualization processes. With unparalleled fluency in the communities they serve and represent, these handpicked experts ensure campaigns are not only visually captivating but resonate with audiences at their core.
“The CIX unleashes the power of collective wisdom, where data insights meet authentic human experiences, “ says Jamie Von Sossan, 3fold’s President and CEO.
3fold’s CIX embarks on an exciting journey with a collaboration alongside esteemed industry leaders. Notable figures such as Ryan Royster, a catalyst for creative cultural impact and innovation, and Lilly Wyatt, a transformer of cultural communications, join forces with the well-known and respected health Education Council. Together they form an inaugural cohort of influential voices driving change with 3fold’s longtime client partner, the Los Rios Colleges. Royster boasts an impressive resume, from elevating Black voices in Sacramento, to co-founding the Last Supper Society, a culinary collective reimagining communal dining experiences. Wyatt’s award-winning work at her agency, SociosPR, has left a lasting impact on California through transformative work for clients like CalFire and Kaiser Permanente. Additionally, the Health Education Council’s collaborative approach addresses wellness, community, economic, and healthcare success, providing vital support to underserved communities.
Experts like Royster and Wyatt embody a new breed of leadership – community professionals deeply entrenched in the cultural nuances of their target audiences. Selected through a rigorous evaluation process, their unique perspectives not only guarantee genuine representation but also enhance the effectiveness of the campaign.
“By aligning our clients with the realities of the people they’re trying to reach, we get the true pulse of the market, and that’s invaluable to the success of a marketing project,” says Sara Crackel, 3fold’s Planning Director and managing director of the CIX’s implementation.
For more information about 3fold Communications and the Community Insights + Experiences Panel, please contact Taylor Toledo, Vice President of Insights, at [email protected] or call 209-598-4493.