Ushering in a new era of audience-centric creativity and cultural fluency, propelling brands to connect with their target markets in profound and authentic ways.
What is CIX?
The CIX panel, launched in 2022, was fueled by 3fold’s desire to infuse education, workforce development, healthcare, and public agency advertising campaigns with the authentic voice of the consumer.
CIX members join forces with 3fold’s award-winning Insights department to redefine the boundaries of what advertising can do, making culturally competent research and development, media planning, and creative concepting the center of successful marketing.
At the forefront of the initiative, CIX members act as the bridge between communities and brands, fusing their expertise and lived experiences with 3fold’s research and conceptualization processes. With unparalleled fluency in the communities they serve and represent, these handpicked experts ensure campaigns are not only visually captivating but resonate with audiences at their core.
“By aligning our clients with the realities of the people they’re trying to reach, we get the true pulse of the market, and that’s invaluable to the success of a marketing project.”
Sara Crackel, 3fold’s Planning Director and managing director of the CIX’s implementation.
Community Collaboration
CIX experts embody a new breed of leadership – community professionals deeply entrenched in the cultural nuances of their target audiences. Selected through a rigorous evaluation process, their unique perspectives not only guarantee genuine representation but also enhance the effectiveness of the campaign.
For more information about 3fold Communications and the Community Insights + Experiences Panel, please contact Sara Crackel, Planning Director, at [email protected] or call 916/839-9371.