Community Involvement as a Marketing Strategy
Community involvement is a great way to differentiate your business from your competitors. It demonstrates that your business is generous with its time, resources and money, and that you share an…
10 Strategies for Creating a Diversified Ad Campaign
Super Bowl ads aren’t for everyone. If you’re a multi-billion-dollar global brand, shelling out $4.5 million for 30 seconds of airtime may be perfectly reasonable. For the rest of us…
Create a social responsibility strategy for a competitive advantage
Investing in your community is about more than just doing what’s right; it’s smart for your business’s future — and its bottom line. In today’s marketplace, being a good business citizen…