Moving from intention to integration: What SXSW did (and didn’t) talk about
I had the privilege of spending a few days at SXSW EDU this past week, and I was thrilled to see crowds who were hungry, engaged, and delighted in connecting with…
I had the privilege of spending a few days at SXSW EDU this past week, and I was thrilled to see crowds who were hungry, engaged, and delighted in connecting with…
Stories are told through the lens of the narrator. Details, opinions, and biases are woven into the story’s fabric, often making it more personal, dynamic, and enjoyable. This is true of marketing, too. As communicators, we are the storytellers sharing…
Thanks to Governor Newsom, community colleges and similar systems are getting a significant cash infusion in 2022-23. This is a one-time opportunity to truly embrace innovation and…
As a communications agency with a team dedicated to partnering with colleges, universities, and education organizations, we understand the magnitude of the disruption brought on by COVID-19…
The first rule of website club is: talk like a person. When creating content for your website, many companies make the common mistake of writing content filled with “industry jargon” only people in…
How do you describe your organization to others? A strong elevator pitch is a key element in building the foundation of your brand and critical to developing your brand’s identity. This 30-second description should include these elements…
Community involvement is a great way to differentiate your business from your competitors. It demonstrates that your business is generous with its time, resources and money, and that you share an…
Super Bowl ads aren’t for everyone. If you’re a multi-billion-dollar global brand, shelling out $4.5 million for 30 seconds of airtime may be perfectly reasonable. For the rest of us…
Investing in your community is about more than just doing what’s right; it’s smart for your business’s future — and its bottom line. In today’s marketplace, being a good business citizen…