The heart of this poster series is not simply to celebrate Pride, but to acknowledge that Pride is a protest.
So many anti-LGBTQ+ bills were filed this year alone in the United States. As a queer designer, I could not create something for 3fold that simply said “Happy Pride!”. It had to be deeper than that. I’m lucky to work for a company that said yes to this project and gave me so much creative freedom and trust.
Each poster tackles a different issue: The complexities of rainbow capitalism and rainbow washing; the history of the Stonewall uprising of 1969; the devastation of the “Don’t Say Gay” bill passing in Florida in March; and more.
My hope is that when people walk down 21st street and see these posters up in the 3fold office windows all summer long (not just Pride month!) that the variety of design styles will draw their eye and the messages will give them hope, make them think, and maybe even learn something new.
My call to action is for other companies and individuals to share the series on social media and/or print them at home and post them in their windows. I plan on handing them out at the Sacramento Pride march this weekend. See you there.
Z LaFrance, Graphic Designer