Connecting rural residents with changing public transportation options.
Nevada County, a thriving set of communities nestled in the foothills of Northern California, centered between the Sacramento Region and Lake Tahoe had a fairly well-utilized but outdated public transportation system, looking to refresh its image and increase ridership, leaving behind its outdated Gold Country Stage name and branding.
Recruiting nurses to rural Southeast Alaska to improve health outcomes.
3fold considered the benefits working in a place like Southeast Alaska offered nurses – a slower pace of life, a fraction of the number of COVID cases, and lower patient volumes. 3fold leveraged these benefits, and a generous signing bonus, in the campaign messaging that ran in markets ranked as the worst places in the country to be employed as a nurse.
Connecting exploited women with community-based peers.
3fold partnered with The Community Against Sexual Harm (CASH) to make a meaningful impact on the lives of women in the Sacramento region, helping to combat the increase in prostitution activity and the ineffectiveness of arrests, recidivism, and imprisonment.
Creating a path to commercialization for California’s automotive mobility start-ups
The California Mobility Center (CMC)—a Sacramento-based, public-private business acceleration hub—came to 3fold in need of a brand identity to reflect the company’s mission and values, along with a compelling and effective messaging strategy.
Making mental health education for kids more inclusive.
In 2023, the US Surgeon General declared the United States was experiencing an epidemic of loneliness. The Health Education Council (HEC) and partner, Sutter Health approached 3fold to create a tool that showcased the importance of their work around youth mental health in a new way.
Combatting green waste recycling confusion
Sacramento County residents were confused about what recyclables could be placed in the curbside recycling cart. To add to the confusion, the SacGreenTeam’s curbside customers will be required to put organic material into their green waste cart instead of their trash cart. We needed a way to combat “wishcyling.”
3fold’s Pride Is A Protest Poster Series
In 2022, state legislatures have advanced hundreds of anti-LGBTQ+ bills across the country. As of mid-March, over 400 anti-LGBTQ+ bills have been proposed in 2023. Our junior art director, Z, a trans non-binary designer wanted to create something for Pride month that made a statement while educating and reminding people about queer issues of the past and present.
Ensuring everyone benefits from safer roads and faster commutes
Where do safer roads rank in the minds of Placer County residents? This question was a concern for the Placer County Transportation Planning Agency (PCTPA).
A drone show. A crowd of families and students. A boost in enrollment.
When it comes to community colleges, getting noticed by potential students—especially those balancing jobs, families, and uncertainty about higher education—is no small task. Like many institutions across the country, Los Rios Community College District was facing declining enrollment and needed a way to reconnect with students in a way that felt fresh, exciting, and genuinely relevant.
Recruiting a new generation to the skilled trades
The “Build California” initiative was designed to attract future generations of construction workers by changing the narrative on what a career in construction can be with a bold initiative engineered to inspire, engage, and activate a new workforce for the future of California.
