Connecting with customers using a trashy love story.’

How do you take a topic many people want to think about and make it relevant to their lives? 3fold built a creative campaign for Western Placer Waste Management Authority focused on charming and entertaining those most likely to be responsible and care about waste.

Selling career education to new generations of students

Like many colleges across the nation right now, San Diego’s College of Continuing Education (SDCCE) wanted to attract a younger audience – people who were in high school or on the brink of graduation. 3fold worked with SDCCE to combat a misconception about its programs caused by historically targeting outreach to older students that prevented them from recruiting younger students.​

Connecting rural Alaskans to essential health services

The SouthEast Alaska Regional Health Consortium (SEARHC) historically provided services to Alaska Native residents. Seeing a need, they decided to open care to all southeastern residents in Juneau. 3fold helped SEARHC reposition as the go-to healthcare provider for all residents in Southeast Alaska, including those in rural, hard to reach areas.

Boosting electric vehicle usage in under-served communities.​

Electrify America (EA) aimed to drive electric vehicle (EV) adoption in Sacramento through its $44M investment, targeting general consumers and underserved communities. Even more challenging was introducing brand-new technology to most community members who needed more experience with EVs and often were reluctant to try electric transportation.

Connecting medical providers with change-driving trauma informed care.​

The ACEs Aware Initiative, led by California Surgeon General Dr. Nadine Burke Harris, seeks to reduce adverse childhood experiences (ACEs) and toxic stress in half in a single generation. Part of the work of this initiative is to train medical providers to screen their patients for ACEs so they can lead with trauma-informed care. The challenge, however, is enticing medical providers to take the training using social media. ​

Connecting rural residents with changing public transportation options.​

Nevada County, a thriving set of communities nestled in the foothills of Northern California, centered between the Sacramento Region and Lake Tahoe had a fairly well-utilized but outdated public transportation system, looking to refresh its image and increase ridership, leaving behind its outdated Gold Country Stage name and branding.

Recruiting nurses to rural Southeast Alaska to improve health outcomes.​

3fold considered the benefits working in a place like Southeast Alaska offered nurses – a slower pace of life, a fraction of the number of COVID cases, and lower patient volumes. 3fold leveraged these benefits, and a generous signing bonus, in the campaign messaging that ran in markets ranked as the worst places in the country to be employed as a nurse.

3fold Communications is a community connection marketing agency specializing in recruitment and activation of diverse customers, regions, and influencers.

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