Shifting perceptions about community college in Santa Barbara.
Santa Barbara City College (SBCC) had a perception problem. Working with the college, 3fold focused on the career-propelling programs available at SBCC, positioning them as the NEW higher education: flexible, affordable, cutting-edge and directly tied to personal and community success.
Prioritizing the unique needs of veterans and military-affiliated students to boost enrollment.
Overcoming career education trust and perception challenges by focusing on veteran needs and building trusted, human-centric connections.
Introducing Binfluencers to remove recycling confusion
Sacramento County residents were facing new requirements to put organic material into their green waste cart instead of their trash cart. However, according to cart checks, customers continued to “wishcycle,” putting unacceptable items in the recycling cart leading to contamination. Clearly, confusion about the new rules was a problem.
Connecting with customers using a trashy love story
How do you take a topic many people want to think about and make it relevant to their lives? 3fold built a creative campaign for Western Placer Waste Management Authority focused on charming and entertaining those most likely to be responsible and care about waste.
Boosting enrollment marketing by supporting student needs outside of the classroom.
For the What’s Next campaign, 3fold highlighted key support services offered by the college, we were able to reinsure prospective students that they would have the support needed to be successful and pursue their ‘what’s next.’
Writing a community college district’s ‘love letter’ to the Hispanic community
The Los Rios Community College District (LRCCD) wanted to celebrate the strong ties they have with the local Hispanic community. 3fold helped them reinforce these meaningful connections and recognize the contributions of the Hispanic community in the Sacramento region with Hispanic Heritage month as the backdrop.
Selling career education to new generations of students
Like many colleges across the nation right now, San Diego’s College of Continuing Education (SDCCE) wanted to attract a younger audience – people who were in high school or on the brink of graduation. 3fold worked with SDCCE to combat a misconception about its programs caused by historically targeting outreach to older students that prevented them from recruiting younger students.
Connecting rural Alaskans to essential health services
The SouthEast Alaska Regional Health Consortium (SEARHC) historically provided services to Alaska Native residents. Seeing a need, they decided to open care to all southeastern residents in Juneau. 3fold helped SEARHC reposition as the go-to healthcare provider for all residents in Southeast Alaska, including those in rural, hard to reach areas.
Ensuring career education students help fill regional workforce shortages.
3fold worked with Los Rios Community College District (LRCCD) to align their need for increased enrollment in Career Education programs with regional workforce shortages that these programs can help fill quickly and locally.
Boosting electric vehicle usage in under-served communities.
Electrify America (EA) aimed to drive electric vehicle (EV) adoption in Sacramento through its $44M investment, targeting general consumers and underserved communities. Even more challenging was introducing brand-new technology to most community members who needed more experience with EVs and often were reluctant to try electric transportation.
