3fold's Pride Is A Protest Poster Series

Overview

We cannot forget that the first Pride was a riot, not a parade.

In 2022, state legislatures have advanced hundreds of anti-LGBTQ+ bills across the country. As of mid-March, over 400 anti-LGBTQ+ bills have been proposed in 2023.

3fold's junior art director, Z LaFrance, a trans non-binary designer, wanted to create something for Pride month that made a statement while educating and reminding people about queer issues of the past and present. We were proud to support her idea.

Approach

Each design tackles a different issue; the complexities of rainbow capitalism and rainbow washing; the devastation of the “Don’t Say Gay” bill passing in Florida in March 2022; the absurd and unnecessary restrictions on gay and bisexual men who want to give blood; and more.