Overview

Using a drone show to position LRCCD as the place for people looking for family-sustaining careers.

How do you capture the attention of today's students? With declining higher education enrollment nationwide and growing competition for those looking for career-building programs, the Los Rios Community College District needed a way to break through the noise and inspire students to consider all LRCCD’s four colleges had to offer.

In order to reach the people who would benefit most from sustainable career programs that uplift them, their families, and their communities, we first needed to capture their attention and inspire their imaginations.

Approach

As part of a locally-targeted enrollment campaign, we identified an opportunity for Los Rios to put on a drone show during the final game of the Sacramento’s Republic Football Club soccer season. 

The 12-minute show featured 200 drones moving into 6+ formations set to music. The content included messaging about available programs, illustrations of students and graduation caps, and an encouragement to visit Los Rios’ website for more information.

Within two days of the drone show, the Los Rios website saw a 2.4% uptick in organic traffic.

11,000

in the live audience

Resulted in a 5.21% increase in enrollment.

Let’s talk about your community and how we can help you reach it.

3fold Communications is a community connection marketing agency specializing in recruitment and activation of diverse customers, regions, and influencers.
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