Recruiting Career Education Students to Help Full Regional Workforce Shortages With the Los Rios Community College District

Recruiting Career Education Students to Help Full Regional Workforce Shortages With the Los Rios Community College District

Los Rios Community College District (LRCCD) was looking for unique ideas to entice and inspire prospective students to consider one of their colleges’ programs. The positioning for this engagement is that LRCCD is where people get careers, not jobs. This is especially important to reach people who would benefit most from a sustainable career that uplifts them, their families, and their communities.
Initially presented with the goal of acquiring 750 new patients in Juneau, our work together resulted in reaching 527% of that goal as 3,949 new patients began their care journey with SEARHC.

Activating Drone-Based Storytelling to Position the Los Rios Community College District as the Place for Students to Build Careers, Not Jobs

Activating Drone-Based Storytelling to Position the Los Rios Community College District as the Place for Students to Build Careers, Not Jobs

Los Rios Community College District (LRCCD) was looking for unique ideas to entice and inspire prospective students to consider one of their colleges’ programs. The positioning for this engagement is that LRCCD is where people get careers, not jobs. This is especially important to reach people who would benefit most from a sustainable career that uplifts them, their families, and their communities.
Initially presented with the goal of acquiring 750 new patients in Juneau, our work together resulted in reaching 527% of that goal as 3,949 new patients began their care journey with SEARHC.

Activating Strategic Storytelling to Combat Stigma Around Career Education for the Los Rios Community College District

Activating Strategic Storytelling to Combat Stigma Around Career Education for the Los Rios Community College District

Students were not flocking to Career Education (CE) programs in California. For some reason there had been a stigma around the fact that CE programs were not ideal, or the glamorous career option for students. Enrollment was lacking, so 3fold stepped in to showcase the real business of CE programs…

Recruiting a New Generation of Construction Workers for the Associated General Contractors of California

Recruiting a New Generation of Construction Workers for the Associated General Contractors of California

Associated General Contractors (AGC) is the force behind California’s construction industry. Their focus and efforts are to ensure the needs are met of the industry, and its workers, so California can continue to grow and develop. The “Build California” initiative was designed to attract future generations of…