Activating California Residents to Push for Safer Roads in Their communities

Activating California Residents to Push for Safer Roads in Their communities

The California Mobility Center came to 3fold in need of a brand identity to reflect the company’s mission and values, along with a compelling and effective messaging strategy. As an organization that provides advanced automotive mobility start-ups a path to commercialization, the CMC is a unique business with unique offerings for its clients and members. The need for clear and compelling branding and messaging was top-of-mind for both the CMC and 3fold.

Recruiting and Activating Under-Served Communities to Adopt EV and Electrified Public Transportation Usage for Electrify America

Recruiting and Activating Under-Served Communities to Adopt EV and Electrified Public Transportation Usage for Electrify America

Electrify America (EA) wanted to promote the company’s first Green City campaign in Sacramento. The campaign, Sac-to-Zero, introduced several electric transportation options for the betterment of the City’s residents. EA’s objective was to spread mass awareness for Electrify America’s $44M Sac-To-Zero investment in the city of Sacramento amongst general market consumers who live, commute, or work within the city limits.

Activating Drone-Based Storytelling to Position the Los Rios Community College District as the Place for Students to Build Careers, Not Jobs

Activating Drone-Based Storytelling to Position the Los Rios Community College District as the Place for Students to Build Careers, Not Jobs

Los Rios Community College District (LRCCD) was looking for unique ideas to entice and inspire prospective students to consider one of their colleges’ programs. The positioning for this engagement is that LRCCD is where people get careers, not jobs. This is especially important to reach people who would benefit most from a sustainable career that uplifts them, their families, and their communities.
Initially presented with the goal of acquiring 750 new patients in Juneau, our work together resulted in reaching 527% of that goal as 3,949 new patients began their care journey with SEARHC.

Activating Community Members to Help Exploited Women Make Meaningful Impact in Their Lives with the Community Against Sexual Harm

Activating Community Members to Help Exploited Women Make Meaningful Impact in Their Lives with the Community Against Sexual Harm

SEARHC partnered with 3fold to help reposition them as the healthcare provider of choice caring for the whole person – mind, body, and spirit – using a diverse, comprehensive collection of media placements.

Initially presented with the goal of acquiring 750 new patients in Juneau, our work together resulted in reaching 527% of that goal as 3,949 new patients began their care journey with SEARHC.

Activating Southwestern College as a Destination College for International Students To Combat Declining Enrollment

Activating Southwestern College as a Destination College for International Students To Combat Declining Enrollment

With community college enrollment steadily declining across California, identifying, prioritizing, and targeting a segmented population was key to increasing enrollment at Southwestern College (SWC). Finding an untapped yet sizable new target audience meant reaching beyond borders, literally.

Activating Free Professional Development Tools for California State Library Card Holders with The Pacific Library Partnership

Activating Free Professional Development Tools for California State Library Card Holders with The Pacific Library Partnership

The Pacific Library Partnership, with support from the California State Library, wanted to increase awareness and use of CAreer Pathways, online professional development tools free to Californians with their library card. However, they faced the challenge of low awareness and usage among the intended end-users: under/unemployed Californians, who are disproportionately women, people of color, young people (under age 25), and people with less than a bachelor’s degree.

Recruiting Rural Patients to Essential Health Services at SouthEast Alaska Regional Health Consortium

Recruiting Rural Patients to Essential Health Services at SouthEast Alaska Regional Health Consortium

SEARHC partnered with 3fold to help reposition them as the healthcare provider of choice caring for the whole person – mind, body, and spirit – using a diverse, comprehensive collection of media placements.

Initially presented with the goal of acquiring 750 new patients in Juneau, our work together resulted in reaching 527% of that goal as 3,949 new patients began their care journey with SEARHC.

Activating Behavior Change Education to Remove Recycling Confusion for Sacramento County Residents

Activating Behavior Change Education to Remove Recycling Confusion for Sacramento County Residents

Sacramento County residents were confused about what recyclables could be placed in the curbside recycling cart. Per cart checks, customers continue to “wishcycle” by putting unacceptable items in the recycling cart, thinking that may be sorted for recycling at a processing facility. To add to the confusion, on July 1, 2022, The SacGreenTeam’s curbside customers will be required to put organic material into their green waste cart instead of their trash cart.

Recruiting Younger Students To the San Diego College of Continuing Education By Making Career Education More Relevant to Their Lives and Goals

Recruiting Younger Students To the San Diego College of Continuing Education By Making Career Education More Relevant to Their Lives and Goals

Like many colleges across the nation right now, San Diego’s College of Continuing Education (SDCCE) wanted to attract a younger audience – people who were in high school or on the brink of graduation. However, SDCCE was experiencing a misconception about its programs caused by historically targeting outreach to older students that prevented them from recruiting younger students.

Activating Hispanic Heritage Month To Connect With Hispanic Communities for the Los Rios Community College District

Activating Hispanic Heritage Month To Connect With Hispanic Communities for the Los Rios Community College District

Los Rios Community College District needed to create stronger ties to the local Hispanic community and partnered with 3fold to develop a campaign to build intentional and meaningful connections throughout Hispanic Heritage month. Reaching not only their core audience but new followers for the brand meant a high-yield reach, coupled with an authentic, engaging creative campaign to…