Crafting your 30-second elevator pitch

How do you describe your organization to others? A strong elevator pitch is a key element in building the foundation of your brand and critical to developing your brand’s identity.

This 30-second description should include these elements:

Brevity.
Use as few words as possible and make them good.

Clarity.
Talk like a person. Avoid acronyms and jargon, and assume your audience knows nothing about your or your industry.

Solve their need.
How do you provide for your audiences’ needs or wants?

Demonstrate credibility.
Qualifications are more valuable than buzzwords. Being “certified” is more credible than being a “thought leader.”

Honesty.
Have someone try out your pitch on you. If you were hearing it as an outsider, would you be clear and moved to action?