Introducing Binfluencers to remove recycling confusion
Sacramento County residents were facing new requirements to put organic material into their green waste cart instead of their trash cart. However, according to cart checks, customers continued to “wishcycle,” putting unacceptable items in the recycling cart leading to contamination. Clearly, confusion about the new rules was a problem.
Connecting with customers using a trashy love story
How do you take a topic many people want to think about and make it relevant to their lives? 3fold built a creative campaign for Western Placer Waste Management Authority focused on charming and entertaining those most likely to be responsible and care about waste.
Boosting electric vehicle usage in under-served communities.
Electrify America (EA) aimed to drive electric vehicle (EV) adoption in Sacramento through its $44M investment, targeting general consumers and underserved communities. Even more challenging was introducing brand-new technology to most community members who needed more experience with EVs and often were reluctant to try electric transportation.
Connecting rural residents with changing public transportation options.
Nevada County, a thriving set of communities nestled in the foothills of Northern California, centered between the Sacramento Region and Lake Tahoe had a fairly well-utilized but outdated public transportation system, looking to refresh its image and increase ridership, leaving behind its outdated Gold Country Stage name and branding.
Connecting exploited women with community-based peers.
3fold partnered with The Community Against Sexual Harm (CASH) to make a meaningful impact on the lives of women in the Sacramento region, helping to combat the increase in prostitution activity and the ineffectiveness of arrests, recidivism, and imprisonment.
Creating a path to commercialization for California’s automotive mobility start-ups
The California Mobility Center (CMC)—a Sacramento-based, public-private business acceleration hub—came to 3fold in need of a brand identity to reflect the company’s mission and values, along with a compelling and effective messaging strategy.
3fold’s Pride Is A Protest Poster Series
In 2022, state legislatures have advanced hundreds of anti-LGBTQ+ bills across the country. As of mid-March, over 400 anti-LGBTQ+ bills have been proposed in 2023. Our junior art director, Z, a trans non-binary designer wanted to create something for Pride month that made a statement while educating and reminding people about queer issues of the past and present.
Ensuring everyone benefits from safer roads and faster commutes
The “Build California” initiative was designed to attract future generations of construction workers by changing the narrative on what a career in construction can be with a bold initiative engineered to inspire, engage, and activate a new workforce for the future of California.
