Overview

Writing a community college district's 'love letter' to the Hispanic community.

The Los Rios Community College District (LRCCD) wanted to celebrate the strong ties they have with the local Hispanic community. They wanted to reinforce these meaningful connections and recognize the contributions of the Hispanic community in the Sacramento region with Hispanic Heritage month as the backdrop.

Approach

3fold created an event strategy to bring members of the local Hispanic community and LRCCD together in an authentic way. The “Love Letter” campaign concept allowed LRCCD to show gratitude for the Hispanic community by celebrating its culture through celebratory opportunities like art, music, dancing, entertainment, food, family, and community—all while asking for nothing in return.

1 million

Impressions, as well as more than 120,000 video views and more than 3,500 social engagements.

Los Rios spent Hispanic Heritage month in lockstep with its community, making more than 1 million one-on-one connections throughout the month. Through local influencers, event sponsorship, and relevant digital and traditional platforms like TikTok, Instagram and Univision, LRCCD was able to authentically celebrate and promote Hispanic traditions and their tie to Los Rios’ student community.

Let’s talk about your community and how we can help you reach it.

3fold Communications is a community connection marketing agency specializing in recruitment and activation of diverse customers, regions, and influencers.
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