Overview

Connecting rural Alaskans to essential health services.

The SouthEast Alaska Regional Health Consortium (SEARHC) historically provided services to Alaska Native residents.

Seeing a need, they decided to open care to all southeastern residents in Juneau. SEARHC partnered with 3fold to help reposition them as the healthcare provider of choice caring for the whole person – mind, body, and spirit – using a diverse, comprehensive collection of media placements.

Approach

3fold developed an integrated campaign that included paid search and social media content, online display, streaming audio, broadcast radio, connected and broadcast TV, regional print publications, native ad placements, plus geo-fenced mobile targeting to hyper-target smaller segment audiences. 

 

We utilized geographic data along with behavioral and psychological insights to create tailored messages helping our audience feel seen and understood.

3,949

New patients. Additionally, we more than doubled the number of Juneau’s non-Native patients from 2,811 to 6,043.

+527%

Initially presented with the goal of acquiring 750 new patients in Juneau, our work together resulted in reaching 527% of that goal as 3,949 new patients began their care journey with SEARHC.

Let’s talk about your community and how we can help you reach it.

3fold Communications is a community connection marketing agency specializing in recruitment and activation of diverse customers, regions, and influencers.
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