One of the most notable awards was in the Novelty and Wild Card categories for their innovative drone show for the Los Rios Community College District in Sacramento, California, winning Gold awards at both the Community College Public Relations Officers Awards (CCPRO) and American Advertising Federation’s ADDY Awards. The drone show was a collaborative effort with 3fold’s partners, including the Sacramento Republic FC, and was designed to create an unforgettable experience for the audience.
Christie Pierce, 3fold’s Media Director, expressed his excitement about the recognition, stating: “We are absolutely thrilled that our innovative drone show was recognized by both the CCPRO and ADDY Awards. It was a collaborative effort with our partners, and we are proud to have created an experience that captivated audiences and left a lasting impression. This is a testament to the power of creativity and technology when combined with a stronger message.”
The Los Rios Colleges went on to increase their Spring 2023 enrollment by 5.2% the following semester.
In addition to the drone show, 3fold won multiple awards for their advertising campaigns, including the International Student Campaign category for our recent enrollment campaign on behalf of Southwestern College in Chula Vista, California; Los Rios’ “Meet Future You”, and Sacramento Green Team’s SB-1383 residential organics recycling campaign. The awards reflect 3fold’s commitment to Cause Performance Marketing, an approach that uses advertising to improve lives and communities, in turn enhancing brands.
At the Hermes Creative Awards, one of the oldest and largest global creative competitions, 3fold took away a Gold award for our “Pride is a Protest” campaign and an Honorable Mention for our “Communities Against Sexual Harm” creative.
Jason Malmberg, Creative Director at 3fold Communications, said: “We believe creativity drives positive change in communities. Our collaborative work with partners and clients pushes boundaries to solve real-world problems. These prestigious awards recognize our passion and dedication to impactful campaigns that look great and make a difference.”
