Avoiding the marketing budget chopping block
In an unstable market, effectively communicating the value of marketing initiatives becomes a critical responsibility for marketing managers. Here’s are our five key strategies to navigate these challenges and demonstrate the impact of marketing efforts to their executive teams and stakeholders.
How a positioning strategy can help housing authorities redefine their role in the housing crisis
Housing authorities struggle with community perception, yet the work they do is focused on solving the one of the biggest issues causing a community’s stress. So, how do housing authorities flip the script to position themselves as good financial stewards for the community, making strategic decisions that benefit residents and the regions they serve?
3fold named finalist for national Ragan Workplace Wellness Awards
We proudly announce our selection the highly esteemed Ragan Workplace Wellness Awards, and are honored to join industry giants such as Bank of America and Ketchum as fellow finalists to demonstrate our dedication to employee wellness.
Introducing 3fold’s Community Insights + Experiences (CIX) program
3fold is excited to offer the Community Insights + Experiences (CIX) program, acting as the bridge between communities and brands, fusing their expertise and lived experiences with 3fold’s research and conceptualization processes.
3 competitions + 9 awards
We are proud to announce 3fold’s impressive 9 awards across 3 prestigious creative competitions around the globe in just 30 days. These awards recognize the exceptional work of 3fold’s marketing campaigns, which aim to uplift communities while enhancing brands.
Engaging your audience with interactive annual reports
Today, we’re all inundated with content—online and all around us, nothing but noise. When you’re competing against 30-second influencer videos promising big returns on small investments, how can you convince donors and stakeholders to not only notice you but engage and support your work? The answer may surprise you: your annual report.
Community college positioning: think stepping stones, not rocket ships
Now is the time to position your community college as a stepping stone: a safe playground for learning and discovery that teaches students how to learn before they begin making life-altering investments in higher education and their career.
Seeing the people behind your student demographics
Identifying your students can be a lot of work, but it’s also a great exercise in understanding and refining your message. You may not know all of the answers, but by considering these questions—and perhaps others we didn’t cover—you will get closer to defining who your student is and how you can recruit them than ever before.
The audience your enrollment marketing is missing
Before you hit launch on your shiny new enrollment campaign, press pause. Is there someone you might be forgetting…? Perhaps an audience who holds the keys to the kingdom of introducing your prospective students to your community college? Someone who specializes in helping 15-18-year-olds determine the immediate next steps of their educational or career future?
Considering a brand refresh? Here’s how we tackled one for ourselves.
As an agency that refreshes brands and extends them into full-blown suites of creative work every day for its clients, 3fold is no stranger to the strategic and creative processes involved.
