How do you find the behavior-change influencers that will inspire audiences to act?
One of the biggest frustrations in behavior change marketing: people don’t just do what you tell them to do. They like to do what other people are doing, feeling like they’re part of a community, a movement, or a trend. Inspiring action starts with showcasing your existing action-takers or trend-starters.
Behavior change marketing using rewards and connections
Behavior change marketing is about convincing someone to not only consider what you’re selling, but take action on it now and into the future. So, how do you approach changing behavior? It’s all about rewards and connections.
Creating an annual report that compels people to act
An annual report that connects and engages could be one of the most powerful communication tools in your toolbox. One that supports your fundraising, marketing, and recruiting efforts. Strengthens your organization’s reputation and awareness with key audiences. And ensures stakeholders, partners, and community leaders understand your importance and their role in your sustainability.
Employer branding for recruitment and retention
Competing for talent is tougher than ever. Whether you have open positions to fill or star employees you don’t want to lose, creating an employer brand aligned with a proactive recruitment and retention strategy can make you an employer of choice.
Change the marketing game for engaging the military-connected community
It’s easy to define veterans, reservists—and even active duty military spouses—within the boundaries of their military occupational specialties. Yet, people in this group come from vastly different backgrounds and has lots of different interests. So how do you connect with them?
Recruiting qualified physicians: unleashing the power of strategic marketing and communications
The healthcare industry faces a critical shortage of physicians. This shortage impacts patient care and quality and has profound economic consequences for communities. How can strategic marketing and communications resonate and inspire qualified candidates, ensuring they say ‘yes’ to your job offers?
Avoiding the marketing budget chopping block
In an unstable market, effectively communicating the value of marketing initiatives becomes a critical responsibility for marketing managers. Here’s are our five key strategies to navigate these challenges and demonstrate the impact of marketing efforts to their executive teams and stakeholders.
How a positioning strategy can help housing authorities redefine their role in the housing crisis
Housing authorities struggle with community perception, yet the work they do is focused on solving the one of the biggest issues causing a community’s stress. So, how do housing authorities flip the script to position themselves as good financial stewards for the community, making strategic decisions that benefit residents and the regions they serve?
3fold named finalist for national Ragan Workplace Wellness Awards
We proudly announce our selection the highly esteemed Ragan Workplace Wellness Awards, and are honored to join industry giants such as Bank of America and Ketchum as fellow finalists to demonstrate our dedication to employee wellness.
Introducing 3fold’s Community Insights + Experiences (CIX) program
3fold is excited to offer the Community Insights + Experiences (CIX) program, acting as the bridge between communities and brands, fusing their expertise and lived experiences with 3fold’s research and conceptualization processes.
