Shifting perceptions about community college in Santa Barbara.
Santa Barbara City College (SBCC) faced a disconnect between the quality education they offered and how the community perceived them. They needed to reposition themselves in the local community and highlight their value.
Prioritizing Veterans’ Needs to Boost Enrollment
San Diego and Imperial Counties needed to fill more than 40,000 job openings across the region. To help address this workforce gap, the San Diego and Imperial County Consortium (SDIC) aimed to connect veterans and military-affiliated students with their 200+ fast-track programs and certifications. However, they faced significant trust and perception challenges with this specific audience.
Connecting with Customers Using a ‘Trashy Love Story’
How do you take a topic many people want to think about and make it relevant to their lives? 3fold built a creative campaign for Western Placer Waste Management Authority focused on charming and entertaining those most likely to be responsible and care about waste.
Boosting enrollment marketing by supporting student needs outside of the classroom.
At a time when community colleges nationwide faced declining enrollment, San Diego’s Southwestern College needed a way to connect with prospective students who viewed community college as a detour rather than a destination.
Writing a Community College District’s Authentic Connection to the Hispanic Community
The Los Rios Community College District (LRCCD) wanted to celebrate the strong ties they have with the local Hispanic community. 3fold helped them reinforce these meaningful connections and recognize the contributions of the Hispanic community in the Sacramento region with Hispanic Heritage month as the backdrop.
Selling career education to new generations of students
Like many colleges across the nation right now, San Diego’s College of Continuing Education (SDCCE) wanted to attract a younger audience – people who were in high school or on the brink of graduation. 3fold worked with SDCCE to combat a misconception about its programs caused by historically targeting outreach to older students that prevented them from recruiting younger students.
Connecting rural Alaskans to essential health services
The SouthEast Alaska Regional Health Consortium (SEARHC) historically provided services to Alaska Native residents. Seeing a need, they decided to open care to all southeastern residents in Juneau. 3fold helped SEARHC reposition as the go-to healthcare provider for all residents in Southeast Alaska, including those in rural, hard to reach areas.
Ensuring career education students help fill regional workforce shortages.
The Sacramento region faced critical workforce shortages in key industries just as Los Rios Community College District (LRCCD) needed to boost enrollment in their Career Education programs. The challenge was clear: connect working adults who wanted better careers with the educational pathways designed to fill these regional job gaps.
Boosting electric vehicle usage in under-served communities.
When Electrify America needed to drive electric vehicle adoption in Sacramento through their $44M investment, they faced a significant challenge: introducing unfamiliar technology to communities with limited EV experience and natural reluctance to try something new.
Connecting medical providers with change-driving trauma informed care.
The ACEs Aware Initiative, led by California Surgeon General Dr. Nadine Burke Harris, seeks to reduce adverse childhood experiences (ACEs) and toxic stress in half in a single generation. Part of the work of this initiative is to train medical providers to screen their patients for ACEs so they can lead with trauma-informed care. The challenge, however, is enticing medical providers to take the training using social media.
