Branding

Growth is a term that is synonymous with forward. However, a prospective student might look at attending a community college as a step backward, sideways, or a pause altogether from their original plan. With enrollment decreasing nationwide, we needed to find a way to break through to prospective students. By highlighting key support services offered by the college, we were able to reinsure prospective students that they would have the support…

The California Mobility Center came to 3fold in need of a brand identity to reflect the company’s mission and values, along with a compelling and effective messaging strategy. As an organization that provides advanced automotive mobility start-ups a path to commercialization, the CMC is a unique business with unique offerings for its clients and members. The need for clear and compelling branding and messaging was top-of-mind for both the CMC and 3fold.