Connecting free professional development tools with California State Library cardholders

The Pacific Library Partnership, supported by the California State Library, needed to do more than promote a program—they needed to ensure free access to online professional development tools like Coursera, LinkedIn Learning, and Skillshare was actually reaching Californians who could benefit most.
Reaching beyond borders to boost community college attainment.

With community college enrollment steadily declining across California, identifying, prioritizing, and targeting a segmented population was key to increasing enrollment at Southwestern College (SWC).