Overview

Connecting free professional development tools with California State Library cardholders

The Pacific Library Partnership, with support from the California State Library, needed to increase awareness and use of CAreer Pathways, online professional development tools like Coursera, LinkedIn Learning, and Skillshare, now free for Californians with their library card thanks to funding from the federal and state government.

Approach

3fold developed a strategy designed to overcome the challenge of low awareness and usage among the intended end-users: under/unemployed Californians, who are disproportionately women, people of color, young people (under age 25), and people with less than a bachelor’s degree.

Additionally, successful rollout required the coordination of over 1,000 library branches across California for campaign research and execution.

With more than 45 million impressions, 1 million video views, and 7,600 in-library visits, we increased awareness and usage of CAreer Pathways.

Let’s talk about your community and how we can help you reach it.

3fold Communications is a community connection marketing agency specializing in recruitment and activation of diverse customers, regions, and influencers.
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