Connecting free professional development tools with California State Library cardholders
The Pacific Library Partnership, supported by the California State Library, needed to do more than promote a program—they needed to ensure free access to online professional development tools like Coursera, LinkedIn Learning, and Skillshare was actually reaching Californians who could benefit most.
Reaching beyond borders to boost community college attainment.
With community college enrollment steadily declining across California, identifying, prioritizing, and targeting a segmented population was key to increasing enrollment at Southwestern College (SWC).
Change the marketing game for engaging the military-connected community
It’s easy to define veterans, reservists—and even active duty military spouses—within the boundaries of their military occupational specialties. Yet, people in this group come from vastly different backgrounds and has lots of different interests. So how do you connect with them?
Community college positioning: think stepping stones, not rocket ships
Now is the time to position your community college as a stepping stone: a safe playground for learning and discovery that teaches students how to learn before they begin making life-altering investments in higher education and their career.
Seeing the people behind your student demographics
Identifying your students can be a lot of work, but it’s also a great exercise in understanding and refining your message. You may not know all of the answers, but by considering these questions—and perhaps others we didn’t cover—you will get closer to defining who your student is and how you can recruit them than ever before.
The audience your enrollment marketing is missing
Before you hit launch on your shiny new enrollment campaign, press pause. Is there someone you might be forgetting…? Perhaps an audience who holds the keys to the kingdom of introducing your prospective students to your community college? Someone who specializes in helping 15-18-year-olds determine the immediate next steps of their educational or career future?
To change stigma about community college, start earlier than you think
Community colleges have to wrestle with the perception that they are “less-than” other higher education options. Where, and when, to start?
Tackling the shrinking interest in college enrollment
As a communications agency with a team dedicated to partnering with colleges, universities, and education organizations, we understand the magnitude of the growing questions about the value of a college education. What communications do you prioritize for your outreach teams so that students trust and become excited about your institution and the value of your programs?
Reconstructing the future of the building trades for a next-generation workforce
How do you continue to meet the construction demands of the nation’s most populous state when younger generations aren’t considering construction as a viable career pathway?
