Shifting perceptions about community college in Santa Barbara.
Santa Barbara City College (SBCC) faced a disconnect between the quality education they offered and how the community perceived them. They needed to reposition themselves in the local community and highlight their value.
Prioritizing Veterans’ Needs to Boost Enrollment
San Diego and Imperial Counties needed to fill more than 40,000 job openings across the region. To help address this workforce gap, the San Diego and Imperial County Consortium (SDIC) aimed to connect veterans and military-affiliated students with their 200+ fast-track programs and certifications. However, they faced significant trust and perception challenges with this specific audience.
Creating an annual report that compels people to act
An annual report that connects and engages could be one of the most powerful communication tools in your toolbox. One that supports your fundraising, marketing, and recruiting efforts. Strengthens your organization’s reputation and awareness with key audiences. And ensures stakeholders, partners, and community leaders understand your importance and their role in your sustainability.
Boosting enrollment marketing by supporting student needs outside of the classroom.
At a time when community colleges nationwide faced declining enrollment, San Diego’s Southwestern College needed a way to connect with prospective students who viewed community college as a detour rather than a destination.
Writing a Community College District’s Authentic Connection to the Hispanic Community
The Los Rios Community College District (LRCCD) wanted to celebrate the strong ties they have with the local Hispanic community. 3fold helped them reinforce these meaningful connections and recognize the contributions of the Hispanic community in the Sacramento region with Hispanic Heritage month as the backdrop.
Selling career education to new generations of students
Like many colleges across the nation right now, San Diego’s College of Continuing Education (SDCCE) wanted to attract a younger audience – people who were in high school or on the brink of graduation. 3fold worked with SDCCE to combat a misconception about its programs caused by historically targeting outreach to older students that prevented them from recruiting younger students.
Ensuring career education students help fill regional workforce shortages.
The Sacramento region faced critical workforce shortages in key industries just as Los Rios Community College District (LRCCD) needed to boost enrollment in their Career Education programs. The challenge was clear: connect working adults who wanted better careers with the educational pathways designed to fill these regional job gaps.
Making mental health education for kids more inclusive.
In 2023, the US Surgeon General declared the United States was experiencing an epidemic of loneliness. The Health Education Council (HEC) and partner, Sutter Health approached 3fold to create a tool that showcased the importance of their work around youth mental health in a new way.
A drone show. A crowd of families and students. A boost in enrollment.
When it comes to community colleges, getting noticed by potential students—especially those balancing jobs, families, and uncertainty about higher education—is no small task. Like many institutions across the country, Los Rios Community College District was facing declining enrollment and needed a way to reconnect with students in a way that felt fresh, exciting, and genuinely relevant.
Recruiting a new generation to the skilled trades
The “Build California” initiative was designed to attract future generations of construction workers by changing the narrative on what a career in construction can be with a bold initiative engineered to inspire, engage, and activate a new workforce for the future of California.
