Shifting perceptions about community college in Santa Barbara.
Santa Barbara City College (SBCC) had a perception problem. Working with the college, 3fold focused on the career-propelling programs available at SBCC, positioning them as the NEW higher education: flexible, affordable, cutting-edge and directly tied to personal and community success.
Prioritizing the unique needs of veterans and military-affiliated students to boost enrollment.
Overcoming career education trust and perception challenges by focusing on veteran needs and building trusted, human-centric connections.
Boosting enrollment marketing by supporting student needs outside of the classroom.
For the What’s Next campaign, 3fold highlighted key support services offered by the college, we were able to reinsure prospective students that they would have the support needed to be successful and pursue their ‘what’s next.’
Writing a community college district’s ‘love letter’ to the Hispanic community
The Los Rios Community College District (LRCCD) wanted to celebrate the strong ties they have with the local Hispanic community. 3fold helped them reinforce these meaningful connections and recognize the contributions of the Hispanic community in the Sacramento region with Hispanic Heritage month as the backdrop.
Selling career education to new generations of students
Like many colleges across the nation right now, San Diego’s College of Continuing Education (SDCCE) wanted to attract a younger audience – people who were in high school or on the brink of graduation. 3fold worked with SDCCE to combat a misconception about its programs caused by historically targeting outreach to older students that prevented them from recruiting younger students.
Ensuring career education students help fill regional workforce shortages.
3fold worked with Los Rios Community College District (LRCCD) to align their need for increased enrollment in Career Education programs with regional workforce shortages that these programs can help fill quickly and locally.
Making mental health education for kids more inclusive.
In 2023, the US Surgeon General declared the United States was experiencing an epidemic of loneliness. The Health Education Council (HEC) and partner, Sutter Health approached 3fold to create a tool that showcased the importance of their work around youth mental health in a new way.
A drone show. A crowd of families and students. A boost in enrollment.
Let’s Talk About Your Possibilities Overview Using a drone show to position LRCCD as the place for people looking for family-sustaining careers. How do you capture the attention of today’s students? With declining higher education enrollment nationwide and growing competition for those looking for career-building programs, the Los Rios Community College District needed a way […]
Recruiting a new generation to the skilled trades
The “Build California” initiative was designed to attract future generations of construction workers by changing the narrative on what a career in construction can be with a bold initiative engineered to inspire, engage, and activate a new workforce for the future of California.
Connecting free professional development tools with California State Library cardholders
Let’s Talk About Your Possibilities Overview Connecting free professional development tools with California State Library cardholders The Pacific Library Partnership, with support from the California State Library, needed to increase awareness and use of CAreer Pathways, online professional development tools like Coursera, LinkedIn Learning, and Skillshare, now free for Californians with their library card thanks […]
