Boosting electric vehicle usage in under-served communities.
Electrify America (EA) aimed to drive electric vehicle (EV) adoption in Sacramento through its $44M investment, targeting general consumers and underserved communities. Even more challenging was introducing brand-new technology to most community members who needed more experience with EVs and often were reluctant to try electric transportation.
Connecting rural residents with changing public transportation options.
Nevada County, a thriving set of communities nestled in the foothills of Northern California, centered between the Sacramento Region and Lake Tahoe had a fairly well-utilized but outdated public transportation system, looking to refresh its image and increase ridership, leaving behind its outdated Gold Country Stage name and branding.
Creating a path to commercialization for California’s automotive mobility start-ups
The California Mobility Center (CMC)—a Sacramento-based, public-private business acceleration hub—came to 3fold in need of a brand identity to reflect the company’s mission and values, along with a compelling and effective messaging strategy.
Ensuring everyone benefits from safer roads and faster commutes
The “Build California” initiative was designed to attract future generations of construction workers by changing the narrative on what a career in construction can be with a bold initiative engineered to inspire, engage, and activate a new workforce for the future of California.
