Activating California Residents to Push for Safer Roads in Their communities

Activating California Residents to Push for Safer Roads in Their communities

The California Mobility Center came to 3fold in need of a brand identity to reflect the company’s mission and values, along with a compelling and effective messaging strategy. As an organization that provides advanced automotive mobility start-ups a path to commercialization, the CMC is a unique business with unique offerings for its clients and members. The need for clear and compelling branding and messaging was top-of-mind for both the CMC and 3fold.

Activating ‘Nevada County Connects’ to Transformation Rural Public Transportation

Activating ‘Nevada County Connects’ to Transformation Rural Public Transportation

The California Mobility Center came to 3fold in need of a brand identity to reflect the company’s mission and values, along with a compelling and effective messaging strategy. As an organization that provides advanced automotive mobility start-ups a path to commercialization, the CMC is a unique business with unique offerings for its clients and members. The need for clear and compelling branding and messaging was top-of-mind for both the CMC and 3fold.

Activating Change to the Landscape of Trauma-Informed Care for the California Office of the Surgeon General ACEs Aware Initiative

Activating Change to the Landscape of Trauma-Informed Care for the California Office of the Surgeon General ACEs Aware Initiative

The ACEs Aware Initiative, led by California Surgeon General Dr. Nadine Burke Harris, seeks to reduce adverse childhood experiences (ACEs) and toxic stress in half in a single generation. Part of the work of this initiative is to train medical providers to screen their patients for ACEs so they can lead with trauma informed care. The challenge, however, is enticing medical providers to actually take the training using social media.

Recruiting and Activating Under-Served Communities to Adopt EV and Electrified Public Transportation Usage for Electrify America

Recruiting and Activating Under-Served Communities to Adopt EV and Electrified Public Transportation Usage for Electrify America

Electrify America (EA) wanted to promote the company’s first Green City campaign in Sacramento. The campaign, Sac-to-Zero, introduced several electric transportation options for the betterment of the City’s residents. EA’s objective was to spread mass awareness for Electrify America’s $44M Sac-To-Zero investment in the city of Sacramento amongst general market consumers who live, commute, or work within the city limits.

Activating Community Members to Help Exploited Women Make Meaningful Impact in Their Lives with the Community Against Sexual Harm

Activating Community Members to Help Exploited Women Make Meaningful Impact in Their Lives with the Community Against Sexual Harm

SEARHC partnered with 3fold to help reposition them as the healthcare provider of choice caring for the whole person – mind, body, and spirit – using a diverse, comprehensive collection of media placements.

Initially presented with the goal of acquiring 750 new patients in Juneau, our work together resulted in reaching 527% of that goal as 3,949 new patients began their care journey with SEARHC.

Activating Free Professional Development Tools for California State Library Card Holders with The Pacific Library Partnership

Activating Free Professional Development Tools for California State Library Card Holders with The Pacific Library Partnership

The Pacific Library Partnership, with support from the California State Library, wanted to increase awareness and use of CAreer Pathways, online professional development tools free to Californians with their library card. However, they faced the challenge of low awareness and usage among the intended end-users: under/unemployed Californians, who are disproportionately women, people of color, young people (under age 25), and people with less than a bachelor’s degree.

Activating Behavior Change Education to Remove Recycling Confusion for Sacramento County Residents

Activating Behavior Change Education to Remove Recycling Confusion for Sacramento County Residents

Sacramento County residents were confused about what recyclables could be placed in the curbside recycling cart. Per cart checks, customers continue to “wishcycle” by putting unacceptable items in the recycling cart, thinking that may be sorted for recycling at a processing facility. To add to the confusion, on July 1, 2022, The SacGreenTeam’s curbside customers will be required to put organic material into their green waste cart instead of their trash cart.

Activating the California Mobility Center as the Go-To Authority for Launching Automotive Mobility Start-Ups

Activating the California Mobility Center as the Go-To Authority for Launching Automotive Mobility Start-Ups

The California Mobility Center came to 3fold in need of a brand identity to reflect the company’s mission and values, along with a compelling and effective messaging strategy. As an organization that provides advanced automotive mobility start-ups a path to commercialization, the CMC is a unique business with unique offerings for its clients and members. The need for clear and compelling branding and messaging was top-of-mind for both the CMC and 3fold.