Why your workforce marketing might be falling flat
Stories are told through the lens of the narrator. Details, opinions, and biases are woven into the story’s fabric, often making it more personal, dynamic, and enjoyable. This is true of marketing, too.
Tackling the shrinking interest in college enrollment
As a communications agency with a team dedicated to partnering with colleges, universities, and education organizations, we understand the magnitude of the growing questions about the value of a college education. What communications do you prioritize for your outreach teams so that students trust and become excited about your institution and the value of your programs?
Reconstructing the future of the building trades for a next-generation workforce
How do you continue to meet the construction demands of the nation’s most populous state when younger generations aren’t considering construction as a viable career pathway?
Kill the jargon-naut: how to make your website sound more human
The first rule of website club is: talk like a person. When creating content for your website, many companies make the common mistake of writing content filled with “industry jargon” only people in the same industry understand. Instead, using the words and phrases your customers use is a far better strategy. In other words, don’t write to yourself, write to your customers.
Internal communications for employee engagement and motivation
A recent Gallup showed that 70 percent of U.S. employees are not engaged at work. They aren’t doing their best work, upselling clients, or moving your business forward. This all comes down to having, or not having, and effective internal communications strategy.
Community involvement as a marketing strategy
Community involvement is key to a smart marketing strategy. One of the best ways to make an impact with your business is to first make an impact in your community. Not only does your business generate valuable philanthropic karma points, but you will be more likely to distinguish yourself from competitors, boost customer loyalty and have a happier workplace.
