We uncovered key concepts to be implemented through the CMC’s brand package and messaging. These included the need for a promotion of the CMC’s ability to give its clients a faster path to global commercialization, California-centric identity, and the importance of the relationships and structured offerings among the CMC’s clients and members. We infused these concepts into the brand identity as well as the website and a strategic launch plan to set the CMC on a path to continuous growth.

In all, the newly launched branding, website, paid media, and organic social campaigns worked together to reach and attract the right mix of prospective clients and members.

The brand identity embodies the sense of the CMC’s role in building the next generations of transportation technology by effectively connecting the emotional connotations of California as the center of progress with the visual cue of future-forward mobility.