Challenge
The Community Against Sexual Harm (CASH) needed a way to reach and support women who had experienced commercial sexual exploitation. Many of these women didn’t trust institutions, lived in unstable or unsafe conditions, and were used to being judged rather than helped. CASH knew a traditional outreach campaign wouldn’t work. They needed something different—something built on trust, subtlety, and lived experience.
What We Did
CASH partnered with 3fold to create a campaign that met women where they were—both physically and emotionally. We worked closely with peer mentors and community leaders who understood the barriers facing these women. The goal: create a campaign that felt like it came from someone who truly understood their journey.
Community-informed creative: We collaborated with trusted messengers and advocates to ensure every visual and message resonated with the audience.
Strategic placements: Outreach materials were installed in high-traffic but discreet locations like restrooms and community businesses—places women could pause and engage safely.
Culturally responsive tone: The “Within You” campaign focused on reclaiming identity and strength—reminding women that, despite what they’d been through, the possibility for change lived within them.
Why It Worked
This wasn’t just a campaign—it was a lifeline. By leveraging peer credibility and hyper-local placement, we were able to cut through the clutter without putting women at risk. The tone was hopeful, not preachy. The ask was simple: talk to someone who’s been there.
Impact
- Over 1.1 million people reached through targeted placements and digital outreach
- Powerful peer mentor engagement increased direct contacts with women in need
- Community leaders and service providers cited the campaign as a model for trauma-informed outreach
