Connecting rural Alaskans to essential health services
The SouthEast Alaska Regional Health Consortium (SEARHC) historically provided services to Alaska Native residents. Seeing a need, they decided to open care to all southeastern residents in Juneau. 3fold helped SEARHC reposition as the go-to healthcare provider for all residents in Southeast Alaska, including those in rural, hard to reach areas.
Recruiting nurses to rural Southeast Alaska to improve health outcomes.
3fold considered the benefits working in a place like Southeast Alaska offered nurses – a slower pace of life, a fraction of the number of COVID cases, and lower patient volumes. 3fold leveraged these benefits, and a generous signing bonus, in the campaign messaging that ran in markets ranked as the worst places in the country to be employed as a nurse.
