Unlocking the Storytelling Power of Interactive Annual Reports
| | |

Unlocking the Storytelling Power of Interactive Annual Reports

Recruiting for a job is a behavior change campaign. You’re asking candidates to make a change—to their security, routines, commutes, and, possibly, to their lives if they need to move to take your offer. This takes a bigger strategy and storytelling effort with multiple narratives, touchpoints, and engagement levels. An advertising campaign isn’t going to work on its own. It’s a tool in the toolbox, not the solution itself. What can you do?