Shifting perceptions about community college in Santa Barbara.
Santa Barbara City College (SBCC) faced a disconnect between the quality education they offered and how the community perceived them. They needed to reposition themselves in the local community and highlight their value.
Prioritizing Veterans’ Needs to Boost Enrollment
San Diego and Imperial Counties needed to fill more than 40,000 job openings across the region. To help address this workforce gap, the San Diego and Imperial County Consortium (SDIC) aimed to connect veterans and military-affiliated students with their 200+ fast-track programs and certifications. However, they faced significant trust and perception challenges with this specific audience.
Writing a Community College District’s Authentic Connection to the Hispanic Community
The Los Rios Community College District (LRCCD) wanted to celebrate the strong ties they have with the local Hispanic community. 3fold helped them reinforce these meaningful connections and recognize the contributions of the Hispanic community in the Sacramento region with Hispanic Heritage month as the backdrop.
Selling career education to new generations of students
Like many colleges across the nation right now, San Diego’s College of Continuing Education (SDCCE) wanted to attract a younger audience – people who were in high school or on the brink of graduation. 3fold worked with SDCCE to combat a misconception about its programs caused by historically targeting outreach to older students that prevented them from recruiting younger students.
Ensuring career education students help fill regional workforce shortages.
The Sacramento region faced critical workforce shortages in key industries just as Los Rios Community College District (LRCCD) needed to boost enrollment in their Career Education programs. The challenge was clear: connect working adults who wanted better careers with the educational pathways designed to fill these regional job gaps.
Seeing the people behind your student demographics
Identifying your students can be a lot of work, but it’s also a great exercise in understanding and refining your message. You may not know all of the answers, but by considering these questions—and perhaps others we didn’t cover—you will get closer to defining who your student is and how you can recruit them than ever before.
The audience your enrollment marketing is missing
Before you hit launch on your shiny new enrollment campaign, press pause. Is there someone you might be forgetting…? Perhaps an audience who holds the keys to the kingdom of introducing your prospective students to your community college? Someone who specializes in helping 15-18-year-olds determine the immediate next steps of their educational or career future?
To change stigma about community college, start earlier than you think
Community colleges have to wrestle with the perception that they are “less-than” other higher education options. Where, and when, to start?
Tackling the shrinking interest in college enrollment
As a communications agency with a team dedicated to partnering with colleges, universities, and education organizations, we understand the magnitude of the growing questions about the value of a college education. What communications do you prioritize for your outreach teams so that students trust and become excited about your institution and the value of your programs?
Reconstructing the future of the building trades for a next-generation workforce
How do you continue to meet the construction demands of the nation’s most populous state when younger generations aren’t considering construction as a viable career pathway?
