Shifting perceptions about community college in Santa Barbara.
Santa Barbara City College (SBCC) had a perception problem. Working with the college, 3fold focused on the career-propelling programs available at SBCC, positioning them as the NEW higher education: flexible, affordable, cutting-edge and directly tied to personal and community success.
Prioritizing the unique needs of veterans and military-affiliated students to boost enrollment.
Overcoming career education trust and perception challenges by focusing on veteran needs and building trusted, human-centric connections.
How do you find the behavior-change influencers that will inspire audiences to act?
One of the biggest frustrations in behavior change marketing: people don’t just do what you tell them to do. They like to do what other people are doing, feeling like they’re part of a community, a movement, or a trend. Inspiring action starts with showcasing your existing action-takers or trend-starters.
Behavior change marketing using rewards and connections
Behavior change marketing is about convincing someone to not only consider what you’re selling, but take action on it now and into the future. So, how do you approach changing behavior? It’s all about rewards and connections.
Introducing Binfluencers to remove recycling confusion
Sacramento County residents were facing new requirements to put organic material into their green waste cart instead of their trash cart. However, according to cart checks, customers continued to “wishcycle,” putting unacceptable items in the recycling cart leading to contamination. Clearly, confusion about the new rules was a problem.
Creating an annual report that compels people to act
An annual report that connects and engages could be one of the most powerful communication tools in your toolbox. One that supports your fundraising, marketing, and recruiting efforts. Strengthens your organization’s reputation and awareness with key audiences. And ensures stakeholders, partners, and community leaders understand your importance and their role in your sustainability.
Connecting with customers using a trashy love story
How do you take a topic many people want to think about and make it relevant to their lives? 3fold built a creative campaign for Western Placer Waste Management Authority focused on charming and entertaining those most likely to be responsible and care about waste.
Boosting enrollment marketing by supporting student needs outside of the classroom.
For the What’s Next campaign, 3fold highlighted key support services offered by the college, we were able to reinsure prospective students that they would have the support needed to be successful and pursue their ‘what’s next.’
Writing a community college district’s ‘love letter’ to the Hispanic community
The Los Rios Community College District (LRCCD) wanted to celebrate the strong ties they have with the local Hispanic community. 3fold helped them reinforce these meaningful connections and recognize the contributions of the Hispanic community in the Sacramento region with Hispanic Heritage month as the backdrop.
Selling career education to new generations of students
Like many colleges across the nation right now, San Diego’s College of Continuing Education (SDCCE) wanted to attract a younger audience – people who were in high school or on the brink of graduation. 3fold worked with SDCCE to combat a misconception about its programs caused by historically targeting outreach to older students that prevented them from recruiting younger students.
