Boosting enrollment marketing by supporting student needs outside of the classroom.
Growth is a term that is synonymous with forward. However, too often prospective students see community college as a step backward, sideways, or a pause altogether from their original plan.
With enrollment decreasing nationwide, we needed to find a way to help San Diego's Southwestern College break through to prospective students.
Approach
A key insight: many students don’t believe community college can support their needs outside of the classroom.
For the What's Next campaign, 3fold highlighted key support services offered by the college, we were able to reinsure prospective students that they would have the support needed to be successful and pursue their ‘what’s next.’
Southwestern affords any person the opportunity to grow in the direction of their future – whether that’s a lateral move, a forward step, or a pivot.
We reframed the idea of growth from being “forward” to being “movement.” This message was presented in a multilingual campaign across ConnectTV, Google, Instagram, Facebook, and Univision ConnectedTV and Radio.
+8%
increase in Fall enrollment
Our insight-driven campaign established Southwestern as the college that supports students in their side steps, pauses, and pivots, and propelled Southwestern to achieve the highest community college enrollment rate in the county.
Let’s talk about your community and how we can help you reach it.
3fold Communications is a community connection marketing agency specializing in recruitment and activation of diverse customers, regions, and influencers.
