Working with

dreamers and believers.

Community-Driven Strategy for Policy Change: Yes on Measure B

Challenge: Traffic congestion ranked 11th among Placer County residents’ concerns, hindering support for critical road improvement projects.

Solution: Developed a narrative-driven campaign that made traffic issues personal and relevant, highlighting how congestion affects safety, time, and quality of life.

Impact: Achieved a 64% “Yes” vote and an 18% increase in residents prioritizing traffic issues, generated 21,000 website visits, and delivered 3.1 million impressions, laying groundwork for future infrastructure funding.

Connecting in

education.

From Declining Numbers to Record Growth: Los Rios Community College

Challenge: Faced with declining enrollment and students overwhelmed by competing responsibilities, Los Rios needed a fresh approach.

Solution: Developed the engaging “Be Both. Be All Three.” campaign celebrating real-life student experiences, including an innovative drone show event.

Impact: The campaign achieved a 10.4% increase in enrollment and nearly 10 million impressions, reshaping community perceptions around education.

Crossing Borders to Build Enrollment: Southwestern Community College

Challenge: Despite proximity to international communities, Southwestern College struggled with low awareness among potential students across the border.

Solution: Created the “You’re What’s Next” campaign, designed specifically for Mexican border communities and ESL programs.

Impact: Generated 38% of annual fall applications from targeted international audiences, significantly enhancing global visibility.

Changing Perceptions of Career Education: San Diego Regional Colleges

Challenge: Misconceptions about the value of career education led to low community and stakeholder engagement.

Solution: Conducted detailed research to inform targeted micro-campaigns addressing specific community concerns.

Impact: Successfully improved parent and caretaker confidence in career education, leading to higher engagement and enrollment.

Connecting in

public service and government.

Making Transit Relevant Again: Nevada County Connects

Challenge: Outdated branding led to negative public perception and declining ridership.

Solution: Redesigned branding to clearly emphasize simplicity, accessibility, and community connection.

Impact: Increased ridership by 16%, significantly improving the community’s perception and engagement with public transit.

Unifying a City's Approach to Homelessness: City of Sacramento

Challenge: Fragmented communication about homelessness led to public confusion and frustration.

Solution: Crafted unified messaging strategies and stakeholder alignment to create clear, cohesive communications.

Impact: Enhanced community trust and collaboration, enabling a cohesive community response to homelessness.

Attracting Top Talent Through Community Values: City of Roseville

Challenge: Roseville needed to attract a diverse, skilled workforce despite limited resources and challenges measuring recruitment success.

Solution: Developed inclusive storytelling emphasizing Roseville’s commitment to innovation, optimized digital branding, and built talent networks through strategic local partnerships.

Impact: Enhanced digital presence, greater community awareness of employment opportunities, and increased candidate diversity, positioning Roseville as an employer of choice.

Connecting in

environmental and utilities.

Simplifying Complex Behaviors: Sacramento County SacGreenTeam

Challenge: Residents struggled with confusion around recycling rules, leading to incorrect waste disposal.

Solution: Created clear, accessible communications that simplified recycling practices.

Impact: Resulted in an 80% rate of new website visitors and a 400% overall increase in site traffic, driving meaningful changes in recycling behavior.

Making Recycling Relatable: Western Placer Waste Management

Challenge: Residents were uncertain about proper recycling practices, causing ineffective recycling habits.

Solution: Created the relatable and humorous “Trashy Love Story” campaign to simplify recycling behaviors.

Impact: Website visits increased by 400% with over 12 million media impressions, significantly changing recycling behavior in the community.

Bringing Electric Vehicles to Underserved Communities: Electrify America

Challenge: Limited awareness and hesitation around electric vehicles hindered adoption among underserved populations.

Solution: Implemented the community-focused “Sac-to-Zero” campaign, combining events, local branding, and targeted outreach.

Impact: Increased social media engagement by over 4,000%, attracted 44,000 website visits, and exceeded app download goals by 250%, greatly accelerating electric vehicle adoption.

Connecting in

workforce development and economic growth.

Inspiring the Next Generation of Builders: Build California

Challenge: Construction careers faced declining interest among younger demographics due to persistent industry stigma.

Solution: Delivered an innovative digital-first campaign targeting youth through platforms like TikTok.

Impact: Achieved significant statewide engagement, including 4.75 million TikTok views, reshaping youth perceptions about construction careers.

Building Credibility in Innovation: California Mobility Center

Challenge: Launching a new mobility initiative required establishing immediate credibility and trust within a competitive industry.

Solution: Crafted a strategic branding approach supported by extensive community outreach.

Impact: Successfully established the Mobility Center as a trusted leader, increasing industry recognition and community influence.

Using Storytelling to Drive Community Investment: Health Education Council

Challenge: Traditional reports failed to capture the impact of Invest Health, a project improving health equity in Roseville’s core neighborhoods.

Solution: Developed the children’s book A Park for Everyone to illustrate the community-driven transformation in an accessible and engaging way.

Impact: Strengthened stakeholder engagement, attracted new funders, and increased awareness of the project’s long-term impact on neighborhood health and infrastructure.