Changing the Game: What Meta’s Audience Targeting Updates Mean for Your Project

Changing the Game: What Meta’s Audience Targeting Updates Mean for Your Project

If you missed Meta’s (formerly Facebook) announcement of changes to several audience targeting options late last year, you may not have noticed some of the changes that have already gone into effect. However, audience targeting is a topic that advertisers need to monitor closely as even slight changes can impact a campaign’s efficiency—for…