Our Approach
Through our research, 3fold discovered that veterans have unique needs and a strong preference for trusting connections within their own community. Traditional advertising wouldn’t suffice.
Instead, we developed a strategy focused on building authentic relationships:
- Created one-to-one connection opportunities through event activations at San Diego Padres games and Fleet Week
- Partnered directly with Veterans Resource Centers across all 10 regional schools
- Developed targeted content addressing veterans’ specific concerns about using GI Bill benefits and program flexibility
Impact
Our targeted approach delivered remarkable results:
- 77% increase in website traffic to the dedicated SDIC veteran landing page
- 13.9 million impressions served to military-affiliated residents in San Diego and Imperial Counties
- STEM programs proved especially attractive to veteran applicants
- 65% of web sessions originated from our strategic Google Display Ad placements
This campaign demonstrates how understanding an audience’s unique needs and communication preferences creates meaningful connections that drive real results.
