Introducing Binfluencers to remove recycling confusion

Overview

Introducing Binfluencers to remove recycling confusion

Sacramento County residents were facing new requirements to put organic material into their green waste cart instead of their trash cart. However, according to cart checks, customers continued to “wishcycle,” putting unacceptable items in the recycling cart leading to contamination. Clearly, confusion about the new rules was a problem.

Approach

Introducing the Binfluencers. When it comes to recycling, children in grades 3rd-5th play a big role in how their families approach it.

The Binfluencers campaign created a way for families to visually understand how to dispose of waste correctly. We gave each “bin” an influencer, to engage whole families, starting recycling education early and encouraging adults to see that trash and responsible disposal could be fun and impactful to their lives.

The campaign successfully reduced confusion and encouraged residents to embrace organics recycling. It also created a valuable blueprint for other communities facing similar challenges.

21,000

people visited RecycleReboot.com during the campaign to learn tips, tricks, and how to incorporate organics recycling into their routines.

80%

Nearly 80 percent of those people were new users, meaning roughly 15 percent of the SacGreenTeam’s customer base sought out additional information and were willing to give organics recycling a try.

Overview