Proper waste disposal is complicated. For Placer County residents, they must manage seven categories of plastics, some recyclable, others not; a wide range of battery types, many with different disposal requirements; a confusing array of household hazardous wastes (HHW), most with environmental and health consequences for improper disposal; as well as a variety of universal waste items with no shared vocabulary and requiring different disposal methods.

Additionally, for WPWMA, proper waste disposal was a matter of safety. It risked cross-contamination of waste that could harm the environment, as well injuring WPWMA’s own collection and sorting teams.

WPWMA asked 3fold to create a multi-faceted outreach campaign to educate and inspire recycling behavior change for all residents, especially those in traditionally underserved neighborhoods.