Introducing Binfluencers to remove recycling confusion
Sacramento County residents were facing new requirements to put organic material into their green waste cart instead of their trash cart. However, according to cart checks, customers continued to “wishcycle,” putting unacceptable items in the recycling cart leading to contamination. Clearly, confusion about the new rules was a problem.
Connecting with customers using a trashy love story
How do you take a topic many people want to think about and make it relevant to their lives? 3fold built a creative campaign for Western Placer Waste Management Authority focused on charming and entertaining those most likely to be responsible and care about waste.
Combatting green waste recycling confusion
Sacramento County residents were confused about what recyclables could be placed in the curbside recycling cart. To add to the confusion, the SacGreenTeam’s curbside customers will be required to put organic material into their green waste cart instead of their trash cart. We needed a way to combat “wishcyling.”
