How do you find the behavior-change influencers that will inspire audiences to act?
One of the biggest frustrations in behavior change marketing: people don’t just do what you tell them to do. They like to do what other people are doing, feeling like they’re part of a community, a movement, or a trend. Inspiring action starts with showcasing your existing action-takers or trend-starters.
Behavior change marketing using rewards and connections
Behavior change marketing is about convincing someone to not only consider what you’re selling, but take action on it now and into the future. So, how do you approach changing behavior? It’s all about rewards and connections.
Change the marketing game for engaging the military-connected community
It’s easy to define veterans, reservists—and even active duty military spouses—within the boundaries of their military occupational specialties. Yet, people in this group come from vastly different backgrounds and has lots of different interests. So how do you connect with them?
Kill the jargon-naut: how to make your website sound more human
The first rule of website club is: talk like a person. When creating content for your website, many companies make the common mistake of writing content filled with “industry jargon” only people in the same industry understand. Instead, using the words and phrases your customers use is a far better strategy. In other words, don’t write to yourself, write to your customers.
