Building Bridges, Not Just Ads: Why Empathy Drives Better Marketing
3fold’s VP of Client Services Carolyn Hopkins Vasquez, explores how understanding both audience frustrations and client pressures creates marketing that actually solves problems instead of just looking pretty.
Designing for local impact: a story of connection and thoughtful design
Ever notice how some designs just feel right, while others – even the “professional” ones – somehow miss the mark? There’s usually a simple reason why. Because great design isn’t about following rules or trends. It’s about seeing the real people on the other side of your message and creating something that makes them feel seen in return.
Real stories come from real people: why community voices shape the best narratives
We believe in the power of a good story. Not because it looks pretty in a PowerPoint, but because stories bring people together. Our CEO Gordon Fowler likes to think of it as building a bridge. Anyone can shout facts across a canyon, but the real magic happens when your story lets people walk across and meet you halfway.
TikTok Ban 2025: Smart Ways to Keep Your Social Media Strategy Strong
Navigate the potential 2025 TikTok ban with confidence. Get practical steps to pivot your social strategy, explore alternative platforms, and keep your audience engaged. No panic needed!
How do you find the behavior-change influencers that will inspire audiences to act?
One of the biggest frustrations in behavior change marketing: people don’t just do what you tell them to do. They like to do what other people are doing, feeling like they’re part of a community, a movement, or a trend. Inspiring action starts with showcasing your existing action-takers or trend-starters.
Behavior change marketing using rewards and connections
Behavior change marketing is about convincing someone to not only consider what you’re selling, but take action on it now and into the future. So, how do you approach changing behavior? It’s all about rewards and connections.
Change the marketing game for engaging the military-connected community
It’s easy to define veterans, reservists—and even active duty military spouses—within the boundaries of their military occupational specialties. Yet, people in this group come from vastly different backgrounds and has lots of different interests. So how do you connect with them?
Kill the jargon-naut: how to make your website sound more human
The first rule of website club is: talk like a person. When creating content for your website, many companies make the common mistake of writing content filled with “industry jargon” only people in the same industry understand. Instead, using the words and phrases your customers use is a far better strategy. In other words, don’t write to yourself, write to your customers.
