From confusing to clear: Why website clarity matters for community connection
Is your website working as hard as you are to build authentic community connections? Our team discovered that website clarity isn’t just about aesthetics—it’s fundamental to how people experience your organization. These 5 questions will help you evaluate if your site truly serves your audience’s needs.
Building Bridges, Not Just Ads: Why Empathy Drives Better Marketing
3fold’s VP of Client Services Carolyn Hopkins Vasquez, explores how understanding both audience frustrations and client pressures creates marketing that actually solves problems instead of just looking pretty.
Designing for local impact: a story of connection and thoughtful design
Ever notice how some designs just feel right, while others – even the “professional” ones – somehow miss the mark? There’s usually a simple reason why. Because great design isn’t about following rules or trends. It’s about seeing the real people on the other side of your message and creating something that makes them feel seen in return.
Real stories come from real people: why community voices shape the best narratives
We believe in the power of a good story. Not because it looks pretty in a PowerPoint, but because stories bring people together. Our CEO Gordon Fowler likes to think of it as building a bridge. Anyone can shout facts across a canyon, but the real magic happens when your story lets people walk across and meet you halfway.
How do you find the behavior-change influencers that will inspire audiences to act?
One of the biggest frustrations in behavior change marketing: people don’t just do what you tell them to do. They like to do what other people are doing, feeling like they’re part of a community, a movement, or a trend. Inspiring action starts with showcasing your existing action-takers or trend-starters.
Behavior change marketing using rewards and connections
Behavior change marketing is about convincing someone to not only consider what you’re selling, but take action on it now and into the future. So, how do you approach changing behavior? It’s all about rewards and connections.
Creating an annual report that compels people to act
An annual report that connects and engages could be one of the most powerful communication tools in your toolbox. One that supports your fundraising, marketing, and recruiting efforts. Strengthens your organization’s reputation and awareness with key audiences. And ensures stakeholders, partners, and community leaders understand your importance and their role in your sustainability.
Employer branding for recruitment and retention
Competing for talent is tougher than ever. Whether you have open positions to fill or star employees you don’t want to lose, creating an employer brand aligned with a proactive recruitment and retention strategy can make you an employer of choice.
Change the marketing game for engaging the military-connected community
It’s easy to define veterans, reservists—and even active duty military spouses—within the boundaries of their military occupational specialties. Yet, people in this group come from vastly different backgrounds and has lots of different interests. So how do you connect with them?
Recruiting qualified physicians: unleashing the power of strategic marketing and communications
The healthcare industry faces a critical shortage of physicians. This shortage impacts patient care and quality and has profound economic consequences for communities. How can strategic marketing and communications resonate and inspire qualified candidates, ensuring they say ‘yes’ to your job offers?
