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The California Mobility Center came to 3fold in need of a brand identity to reflect the company’s mission and values, along with a compelling and effective messaging strategy. As an organization that provides advanced automotive mobility start-ups a path to commercialization, the CMC is a unique business with unique offerings for its clients and members. The need for clear and compelling branding and messaging was top-of-mind for both the CMC and 3fold.

The ACEs Aware Initiative, led by California Surgeon General Dr. Nadine Burke Harris, seeks to reduce adverse childhood experiences (ACEs) and toxic stress in half in a single generation. Part of the work of this initiative is to train medical providers to screen their patients for ACEs so they can lead with trauma informed care. The challenge, however, is enticing medical providers to actually take the training using social media.

The California Mobility Center came to 3fold in need of a brand identity to reflect the company’s mission and values, along with a compelling and effective messaging strategy. As an organization that provides advanced automotive mobility start-ups a path to commercialization, the CMC is a unique business with unique offerings for its clients and members. The need for clear and compelling branding and messaging was top-of-mind for both the CMC and 3fold.