Activating California Residents to Push for Safer Roads in Their communities

Activating California Residents to Push for Safer Roads in Their communities

The California Mobility Center came to 3fold in need of a brand identity to reflect the company’s mission and values, along with a compelling and effective messaging strategy. As an organization that provides advanced automotive mobility start-ups a path to commercialization, the CMC is a unique business with unique offerings for its clients and members. The need for clear and compelling branding and messaging was top-of-mind for both the CMC and 3fold.

Recruiting and Activating Under-Served Communities to Adopt EV and Electrified Public Transportation Usage for Electrify America

Recruiting and Activating Under-Served Communities to Adopt EV and Electrified Public Transportation Usage for Electrify America

Electrify America (EA) wanted to promote the company’s first Green City campaign in Sacramento. The campaign, Sac-to-Zero, introduced several electric transportation options for the betterment of the City’s residents. EA’s objective was to spread mass awareness for Electrify America’s $44M Sac-To-Zero investment in the city of Sacramento amongst general market consumers who live, commute, or work within the city limits.

Activating Behavior Change Education to Remove Recycling Confusion for Sacramento County Residents

Activating Behavior Change Education to Remove Recycling Confusion for Sacramento County Residents

Sacramento County residents were confused about what recyclables could be placed in the curbside recycling cart. Per cart checks, customers continue to “wishcycle” by putting unacceptable items in the recycling cart, thinking that may be sorted for recycling at a processing facility. To add to the confusion, on July 1, 2022, The SacGreenTeam’s curbside customers will be required to put organic material into their green waste cart instead of their trash cart.

Recruiting Younger Students To the San Diego College of Continuing Education By Making Career Education More Relevant to Their Lives and Goals

Recruiting Younger Students To the San Diego College of Continuing Education By Making Career Education More Relevant to Their Lives and Goals

Like many colleges across the nation right now, San Diego’s College of Continuing Education (SDCCE) wanted to attract a younger audience – people who were in high school or on the brink of graduation. However, SDCCE was experiencing a misconception about its programs caused by historically targeting outreach to older students that prevented them from recruiting younger students.

Activating Strategic Storytelling to Combat Stigma Around Career Education for the Los Rios Community College District

Activating Strategic Storytelling to Combat Stigma Around Career Education for the Los Rios Community College District

Students were not flocking to Career Education (CE) programs in California. For some reason there had been a stigma around the fact that CE programs were not ideal, or the glamorous career option for students. Enrollment was lacking, so 3fold stepped in to showcase the real business of CE programs…

Recruiting a New Generation of Construction Workers for the Associated General Contractors of California

Recruiting a New Generation of Construction Workers for the Associated General Contractors of California

Associated General Contractors (AGC) is the force behind California’s construction industry. Their focus and efforts are to ensure the needs are met of the industry, and its workers, so California can continue to grow and develop. The “Build California” initiative was designed to attract future generations of…