Our Community Connection Approach
We recognized that Sacramento residents needed to see themselves in this campaign to succeed. They needed to feel that EV adoption was accessible, affordable, and comparable to their current transportation choices.
Working closely with the community, we:
- Created the locally-focused “Sac-to-Zero” brand identity that resonated with regional pride
- Designed a multi-channel strategy combining digital and traditional media
- Implemented hyperlocal event activations at Sacramento Republic matches and Kings games
- Conducted 1:1 outreach to business districts, neighborhood associations, and local officials
Measurable Results
Our integrated approach created meaningful community connections that delivered remarkable outcomes:
- Social media engagement increased by more than 4,000% throughout the campaign
- 44,000+ website visits to SactoZero.com, with significant traffic spikes immediately following events
- 25,000+ app downloads for GIG Car Share (250% above their goal of 10,000)
By connecting with real people in places that mattered to them, we transformed new technology from intimidating to exciting, helping create a more sustainable future for Sacramento.
