Designing for local impact: a story of connection and thoughtful design
Ever notice how some designs just feel right, while others – even the “professional” ones – somehow miss the mark? There’s usually a simple reason why. Because great design isn’t about following rules or trends. It’s about seeing the real people on the other side of your message and creating something that makes them feel seen in return.
Real stories come from real people: why community voices shape the best narratives
We believe in the power of a good story. Not because it looks pretty in a PowerPoint, but because stories bring people together. Our CEO Gordon Fowler likes to think of it as building a bridge. Anyone can shout facts across a canyon, but the real magic happens when your story lets people walk across and meet you halfway.
TikTok Ban 2025: Smart Ways to Keep Your Social Media Strategy Strong
Navigate the potential 2025 TikTok ban with confidence. Get practical steps to pivot your social strategy, explore alternative platforms, and keep your audience engaged. No panic needed!
Shifting perceptions about community college in Santa Barbara.
Santa Barbara City College (SBCC) had a perception problem. Working with the college, 3fold focused on the career-propelling programs available at SBCC, positioning them as the NEW higher education: flexible, affordable, cutting-edge and directly tied to personal and community success.
Prioritizing the unique needs of veterans and military-affiliated students to boost enrollment.
Overcoming career education trust and perception challenges by focusing on veteran needs and building trusted, human-centric connections.
How do you find the behavior-change influencers that will inspire audiences to act?
One of the biggest frustrations in behavior change marketing: people don’t just do what you tell them to do. They like to do what other people are doing, feeling like they’re part of a community, a movement, or a trend. Inspiring action starts with showcasing your existing action-takers or trend-starters.
Behavior change marketing using rewards and connections
Behavior change marketing is about convincing someone to not only consider what you’re selling, but take action on it now and into the future. So, how do you approach changing behavior? It’s all about rewards and connections.
Introducing Binfluencers to remove recycling confusion
Sacramento County residents were facing new requirements to put organic material into their green waste cart instead of their trash cart. However, according to cart checks, customers continued to “wishcycle,” putting unacceptable items in the recycling cart leading to contamination. Clearly, confusion about the new rules was a problem.
Creating an annual report that compels people to act
An annual report that connects and engages could be one of the most powerful communication tools in your toolbox. One that supports your fundraising, marketing, and recruiting efforts. Strengthens your organization’s reputation and awareness with key audiences. And ensures stakeholders, partners, and community leaders understand your importance and their role in your sustainability.
Connecting with customers using a trashy love story
How do you take a topic many people want to think about and make it relevant to their lives? 3fold built a creative campaign for Western Placer Waste Management Authority focused on charming and entertaining those most likely to be responsible and care about waste.
