Recruiting qualified physicians: unleashing the power of strategic marketing and communications
The healthcare industry faces a critical shortage of physicians. This shortage impacts patient care and quality and has profound economic consequences for communities. How can strategic marketing and communications resonate and inspire qualified candidates, ensuring they say ‘yes’ to your job offers?
Community college positioning: think stepping stones, not rocket ships
Now is the time to position your community college as a stepping stone: a safe playground for learning and discovery that teaches students how to learn before they begin making life-altering investments in higher education and their career.
Seeing the people behind your student demographics
Identifying your students can be a lot of work, but it’s also a great exercise in understanding and refining your message. You may not know all of the answers, but by considering these questions—and perhaps others we didn’t cover—you will get closer to defining who your student is and how you can recruit them than ever before.
Considering a brand refresh? Here’s how we tackled one for ourselves.
As an agency that refreshes brands and extends them into full-blown suites of creative work every day for its clients, 3fold is no stranger to the strategic and creative processes involved.
To change stigma about community college, start earlier than you think
Community colleges have to wrestle with the perception that they are “less-than” other higher education options. Where, and when, to start?
