Recruiting Qualified Physicians: Unleashing the Power of Strategic Marketing and Communications

Recruiting Qualified Physicians: Unleashing the Power of Strategic Marketing and Communications

The healthcare industry faces a critical shortage of physicians, exacerbating the increasing need for healthcare services and vacancies left by retiring professionals. In this challenging landscape, it’s imperative to adopt strategic marketing and communications methods that effectively reach and engage qualified physicians in ways that resonate with them.

Changing the Game: What Meta’s Audience Targeting Updates Mean for Your Project

Changing the Game: What Meta’s Audience Targeting Updates Mean for Your Project

If you missed Meta’s (formerly Facebook) announcement of changes to several audience targeting options late last year, you may not have noticed some of the changes that have already gone into effect. However, audience targeting is a topic that advertisers need to monitor closely as even slight changes can impact a campaign’s efficiency—for…