More From 3fold

3folders' thoughts, interests and various shenanigans.

Little Extras Can be Necessities for Entrepreneurs

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Getting kicked out of the nest is a good milestone to reach for Roseville’s Glue Factory entrepreneurs. That means they’ve learned to fly. Nice work. For the Glue Factory, It’s all part of the plan. Our fledging businesses learn, move on, expand, hire, rent space, order supplies and pay taxes. Then they become Roseville’s next…

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Pokémon Go – Fun for a Purpose?

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At a moment in time when the world faces much tragedy, Pokémon Go is bringing a little fairy dust to our Sacramento community. Pokémon Go, the smartphone game-app sensation, is a cultural phenomenon perfect for the times. Who can resist the lure (excuse the pun, Pokémania devotees) of a childhood obsession, digitized and modernized? But Pokémon…

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Keeping it Real and Producing Stellar Video Content

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Why are video blogging, live video, and amateur video production becoming such powerful marketing tools? Because authenticity matters most to consumers, especially young ones, and producing content they can relate to is king. Look no further than YouTube, the entertainment choice for Millennials. The platform is now ubiquitous and the emotional response evoked by its…

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Fundraising: Make a Game of It

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Entrepreneur Doug Kor thrives on his ability to touch, move and inspire, just like he says nonprofits must. And with an added dose of competitive fun, he’s hoping to help nonprofits laugh their way to growth with his cloud based Vote-by-Donation platform (Votdo).

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Glue Factory Entrepreneurs: A Microcosm of National Trends

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Now that our promising, new business owners are under one roof at the Glue Factory, we see for the first time a collective identity.  And guess what?  The intense interest the Glue Factory has generated now makes sense. It is a true microcosm of national entrepreneurial trends.

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Startup Choice Heats Up Region

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I couldn’t agree more with a recent Sac Bee editorial encouraging Sacramento to “be the best version of itself,” build on its strengths and encourage its own identity. It went on to applaud the Golden 1 Arena architecture, a see-through building with an adjacent public plaza representing the region’s agriculture and outdoor lifestyle, as capturing what…

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Fast Pitch Competition Highlights a New Sophistication In the Nonprofit Sector

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It is certainly relevant that a nonprofit whose name includes empowerment is the Social Venture Partners 2016, Fast Pitch Award winner. Congratulations Woman’s Empowerment! Why is it relevant? Since its inception in 2008, Social Venture Partners Sacramento has attracted the power of the business community by empowering educational nonprofits with a tremendous gift — the…

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Introducing #PintSizeGordon

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Our inspiration for #PintSizeGordon was Flat Stanley, the mascot of a ‘90s literacy awareness campaign still going strong. The central idea for the Flat Stanley Project is for kids to print out cartoon versions of themselves and “travel” the globe by mailing their flat-selves to friends and family, communicating, sharing and journaling the journey. During…

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Risk, Reward and Possibilities: the Ultimate Prize In Downtown Roseville

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Say hello to The Glue Factory, our new venture on Vernon Street. This is a unique place where business entrepreneurs can gather, work, learn their craft and move their programs, products and services to market. A place where an innovative small business/nonprofit partnership will measure success by the number of successful entities it fosters there.…

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Live-tweeting. Not so live

Live Tweeting. Not so live.

Our most recent live-tweeting campaign, #3foldAdbyAd for Super Bowl 50, was a labor of love. We definitely wanted to share our expert opinion on the merits — or not — of the various Super Bowl ads, but we wanted to watch the game and party too. Our solution? Live-tweeting — not so live. For those…

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