We are so proud to have won a gold Addy this year from the Sacramento Ad Club! Thanks to the amazing work of our 3fold team and Franklin Pictures with the video production, the PSA spot we created for last year’s Empty Bowls event for the River City Food Bank was developed to helped sell tickets and raise much-needed money for a great cause. The award is just a bonus (but an appreciated one). Open the post to check out the winning spot!
Emilie Cameron, our Sr. Public Relations Manager and chair of Metro EDGE – the young professional program of the Metro Chamber, recently joined fellow YP leaders Dr. Michael Marion and Dean O’Brien for a conversation with Studio Sacramento host Scott Syphax about envisioning what it will take to attract and retain the next generation workforce in Sacramento.
While ads for the Super Bowl try to be funny, clever, over-the-top or all of the above, ads for the Olympics typically take on a different approach. Olympic ads use storytelling – touching on the emotion of the athlete’s journey, the drama of competition and national pride. Check out the 3 ads we believe will be taking home the gold at this year’s games.
You can learn a lot from a goalie. Patience. Instincts. Amnesia (or at least how to forget your bad days). There are very few positions or professions that require such a unique blend of physical ability (flexibility, quick reflexes, etc.) and mental agility (visualization, concentration, etc.). Not to mention it’s an isolated position on a team, which, if you think about it, is similar to a lot of jobs. But what can you learn from a goalie’s stick? A lot. Here are three valuable lessons I’ve learned. [...]
It’s no secret that bacon makes a great addition to any menu. The luscious, lingering flavors of this beloved cured meat has ignited an entire sub-culture devoted to infusing the visceral flavor profile into everyday options. While not your normal bacon fanatic, this week’s Bacon Fest celebration of this artery-clogging obsession just looks like too […]
As no team has won a Super Bowl without TALENT, no agency develops amazing creative without TALENT. I’m also betting not a single championship game win or award winning creative campaign began with a subpar work ethic and bad attitude. The need for TALENT is absolutely paramount. [...]
The Art Director position is now open and we won’t stop until we find that superstar. We are looking for a multi-talented, highly skilled designer with a relentless work ethic and team first attitude. The Art Director is an essential driver in our creative machine. From strategic ideas to design execution, this position is critical for delivering dynamite campaigns and creative design to our wide range of clients. We are looking for a multi-talented and dynamic designer to produce award-winning results on a day-to-day basis, to strategize and design marketing/advertising campaigns and materials and to help lead design teams both internally and externally. [...]
CREATIVE STRATEGY SERIES, PART 1 OF 3 – Three is a magic number. Yes it is. It’s a magic number. If you’re humming the lyrics to the iconic Schoolhouse Rocks song, then you are 1) over 35; 2) a Blind Melon-Head; or, 3) already in-tune with the Strategy of 3. […]
Sacramento-based 3fold Communications, a leading integrated marketing and advertising agency, announced today the hiring of award-winning creative strategist Craig Amazeen. […]