By @ 04/16/14 in Clients, Community

We always have a good time at the Sacramento Public Relations Association (SPRA) annual CAPPIE Award Gala, and this year was no exception! In a night full of joy and jubilee celebrating the accomplishments of the previous year, we had a great time cheering on all of the nights winners, and of course ourselves – we took home four awards!

By @ 04/14/14 in Our Culture

We decided surviving another tax day was worth a little celebration. Despite feeling a little bitter about parting with our hard earned cash, we decided to have some refreshing, delicious therapy in the form of the 3fold 2014 Tax Day Bitter Bar! Check out some of the photos!

By @ 04/14/14 in Job Openings

3fold Account Managers make sure our amazing clients’ projects run smoothly and efficiently. They are responsible for ensuring the execution of every deliverable we create is delivered on time, on budget and to the maximum satisfaction of our clients. We’re currently on the look out for some new team members–people who thrive on the details, bask in providing superior customer service, and are passionate about being part of a creative and community-oriented team. If this sounds like you–or someone you know–please review the job description below and send your resume to

By @ 04/10/14 in Community, Everything, Our Culture

Congratulations to all the winners of the 2014 SPRA Cappies! While contemplating all the amazing work from our region, here’s another brain exercise: How many words can you make from the word “Cappie”? You have 3 minutes and 33 seconds…GO! (open the post for the answers–don’t cheat!)

By @ 04/10/14 in Everything, Marketing Trends

In a study undertaken with the University College London Business Psychology School, participants were asked to read a reduced edition of Metro on a tablet, with one group asked to navigate using a traditional mouse and a second group asked to use the touch screen to navigate. The results revealed that spontaneous recall of six adverts was on average 28 percent higher among those who’d used the touch screen as opposed to those who had used the mouse. The study found that the advertising was also received more positively when consumed using a touch-screen device.

By @ 04/09/14 in Everything, Marketing Trends

61% of the American population watched an average of 397 online videos in the month of January, 2014. Of those, 36% (or about 143 per person) were advertisements. This is more than double the number of ads from 2011, when 15% of online videos were ads.

By @ 04/07/14 in Everything, Our Culture

Today I turn 50. My gift to you (and myself) is to impart some of the wisdom I’ve gleaned (learned the hard way) so far–in life, in work, and as a business leader. Check out my list of 50 things I’ve learned in 50 years. [...]

By @ 04/07/14 in Everything, Our Culture

Today is 3fold’s president & CEO’s birthday. (Happy birthday, Gordon!) This got me thinking. A great thing about birthdays are that they can be a turning point for looking at all you’ve accomplished, where you have gone and where you plan to go in the future. Here at 3fold we are constantly recognizing our past, […]

By @ 04/07/14 in Marketing Trends

Kickstarter, one of many crowdsourcing platforms that have taken off int he past few years, recently posted its first ever quarterly report. In just the first quarter of 2014, the site showed: $112 million in total pledges 680,000 new backers Nearly 4,500 projects were successfully funded Donors pledged more than $1.25 million per day to […]

By @ 03/31/14 in Everything, Marketing Trends

Here at 3fold, we’ve built our reputation on our ability to integrate communications strategies to benefit our clients in new and innovative ways. And, we’re often asked, “How do you do it?” Well get ready Sacramento, because we’re pulling back the curtain in a new monthly series with one of our favorite local publications, Comstock’s Magazine. [ ... ]